Prima Taste: Difference between revisions
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{{Short description|Singaporean food and beverage brand}} |
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{{Infobox brand |
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| name = Prima Taste |
| name = Prima Taste |
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| logo = |
| logo = Prima_Taste_Logo.png |
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| type = Food |
| type = Food |
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| origin = Singapore |
| origin = Singapore |
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| introduced = {{Start date and age| |
| introduced = {{Start date and age|1998}} in [[Singapore]], [[Singapore]] |
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| currentowner = Prima Food |
| currentowner = Prima Food |
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| tagline = |
| tagline = |
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'''Prima Taste''' ( |
'''Prima Taste''' ({{zh|s=百胜厨|p=Bǎishèngchú|l=hundred victory kitchen}}), is a [[Singaporean]] [[food]] and [[beverage]] brand managed by Prima Food Pte Ltd, a wholly owned subsidiary of Prima Limited.<ref>{{cite web |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=31215140 |title=Company Overview of Prima Food Pte Ltd. |publisher=Bloomberg.com |access-date=2018-07-31 |archive-date=2018-07-31 |archive-url=https://web.archive.org/web/20180731062228/https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=31215140 |url-status=live }}</ref> The brand was designed for Singaporean [[expatriates]] living abroad.<ref name="RM">{{cite news |last1=Seah |first1=May |title=Prima Taste's ready-meals meant to change perceptions on convenience food |url=https://www.todayonline.com/lifestyle/prima-tastes-ready-meals-meant-change-perceptions-convenience-food |access-date=31 July 2018 |publisher=Straits Times |date=5 September 2015 |archive-date=16 September 2015 |archive-url=http://www.todayonline.com/lifestyle/prima-tastes-ready-meals-meant-change-perceptions-convenience-food |url-status=live }}</ref> Its [[Laksa]] sauce kits were recommended by Singaporean chef, [[Janice Wong]], as foodie souvenirs to take home during the [[2018 North Korea–United States summit]].<ref>{{cite news |last1=Quek |first1=Eunice |title=Singapore, summit city: Local foodies point the way |url=https://www.straitstimes.com/lifestyle/food/local-foodies-point-the-way |access-date=31 July 2018 |publisher=Straits Times |date=10 June 2018 |archive-date=31 July 2018 |archive-url=https://web.archive.org/web/20180731062244/https://www.straitstimes.com/lifestyle/food/local-foodies-point-the-way |url-status=live }}</ref> |
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== History == |
== History == |
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Prima Taste launched in |
Prima Taste launched in 1998, and is managed by Prima Food Pte Ltd, a subsidiary of Prima Limited which specializes in [[flour milling]].<ref name=":0">{{cite web |title=Prima Taste About Us |url=https://www.primataste.com/about-us |website=primataste.com |access-date=1 August 2018 |archive-date=1 August 2018 |archive-url=https://web.archive.org/web/20180801034538/https://www.primataste.com/about-us |url-status=live }}</ref><ref>{{cite web |last1=Wang |first1=Esther Ying Jie |title=Prima Limited |url=http://eresources.nlb.gov.sg/infopedia/articles/SIP_1458_2009-02-11.html |website=Singapore Infopedia |access-date=1 August 2018 |archive-date=2018-08-01 |archive-url=https://web.archive.org/web/20180801034538/http://eresources.nlb.gov.sg/infopedia/articles/SIP_1458_2009-02-11.html |url-status=live }}</ref> The brand is available internationally in over 40 countries.<ref>{{cite book |last1=Tan |first1=Chee-Beng |title=Chinese Food and Foodways in Southeast Asia and Beyond |date=2011 |publisher=NUS Press |isbn=9789971695484 |page=233 |url=https://books.google.com/books?id=S4XGBgAAQBAJ&pg=PA233 |access-date=1 August 2018}}</ref><ref>{{cite web |title=Primus Cheng |url=https://www.forbes.com/profile/primus-cheng/#a6541346efa3 |website=Forbes.com |access-date=1 August 2018 |archive-date=1 August 2018 |archive-url=https://web.archive.org/web/20180801065513/https://www.forbes.com/profile/primus-cheng/#a6541346efa3 |url-status=live }}</ref> |
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== Products == |
== Products == |
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In 2011, Prima Taste launched its Singapore [[Laksa]] LaMian, a premium [[instant noodle]] product.<ref>{{cite web|url=https://www.straitstimes.com/lifestyle/food/instant-gratification|title=Instant gratification|first=Eunice|last=Quek|date=25 May 2014|publisher=Straits Times}}</ref> |
In 2011, Prima Taste launched its Singapore [[Laksa]] LaMian, a premium [[instant noodle]] product.<ref>{{cite web|url=https://www.straitstimes.com/lifestyle/food/instant-gratification|title=Instant gratification|first=Eunice|last=Quek|date=25 May 2014|publisher=Straits Times|access-date=2 July 2018|archive-date=27 October 2021|archive-url=https://web.archive.org/web/20211027141109/https://www.straitstimes.com/lifestyle/food/instant-gratification|url-status=live}}</ref> |
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In 2013, Prima Taste [[Laksa]] LaMian and Prima Taste [[Curry]] LaMian were rated No. 1 and No. 2 [[instant noodles]] of all time by The Ramen Rater.<ref>{{cite news |last1=Greenwood |first1=Veronique |title=The Comfort Food That Took Over the World |url=http://www.bbc.com/future/story/20160726-the-comfort-food-that-took-over-the-world | |
In 2013, Prima Taste [[Laksa]] LaMian and Prima Taste [[Curry]] LaMian were rated No. 1 and No. 2 [[instant noodles]] of all time by The Ramen Rater.<ref>{{cite news |last1=Greenwood |first1=Veronique |title=The Comfort Food That Took Over the World |url=http://www.bbc.com/future/story/20160726-the-comfort-food-that-took-over-the-world |access-date=1 August 2018 |publisher=BBC |date=27 July 2016 |archive-date=1 August 2018 |archive-url=https://web.archive.org/web/20180801051445/http://www.bbc.com/future/story/20160726-the-comfort-food-that-took-over-the-world |url-status=live }}</ref><ref>{{cite web|url=http://www.theramenrater.com/top-ten-lists/all-time-packs/the-ramen-rater-top-ten-instant-noodles-of-all-time-2013-edition/|title=Top Ten Instant Noodles 2013 - The Ramen Rater|date=11 April 2015|publisher=TheRamenRater.com|access-date=31 July 2018|archive-date=31 July 2018|archive-url=https://web.archive.org/web/20180731062420/http://www.theramenrater.com/top-ten-lists/all-time-packs/the-ramen-rater-top-ten-instant-noodles-of-all-time-2013-edition/|url-status=live}}</ref> Prima Taste's Wholegrain Laksa LaMian was ranked best instant noodles by The Ramen Rater from 2016 to 2018.<ref name="auto">{{cite web|url=https://www.straitstimes.com/lifestyle/food/prima-taste-singapore-laksa-tops-ramen-raters-list-for-the-3rd-year-in-a-row|title=Prima Taste Singapore Laksa tops Ramen Rater's list for the 3rd year in a row|first=Lydia|last=Lam|date=17 April 2018|publisher=Straits Times|access-date=2 July 2018|archive-date=31 July 2018|archive-url=https://web.archive.org/web/20180731062257/https://www.straitstimes.com/lifestyle/food/prima-taste-singapore-laksa-tops-ramen-raters-list-for-the-3rd-year-in-a-row|url-status=live}}</ref><ref>{{cite news |title=全球10大快熟面, 百胜厨叻沙再得第一 |publisher=Shinmin Daily News |date=18 April 2018}}</ref><ref>{{cite news |last1=Quanlong |first1=Yang |title=快熟面排行榜 新加坡叻沙全麦拉面连续三年夺冠 |url=https://www.zaobao.com.sg/realtime/singapore/story20180417-851579?xtor=CS2-6 |access-date=1 August 2018 |publisher=Lianhe Zaobao |date=17 April 2018 |archive-date=1 August 2018 |archive-url=https://web.archive.org/web/20180801034450/https://www.zaobao.com.sg/realtime/singapore/story20180417-851579?xtor=CS2-6 |url-status=live }}</ref> Prima Taste also launched new [[Wholegrain]] LaMian flavours such as Prawn Soup [[Wholegrain]] LaMian.<ref>{{cite web|url=https://www.straitstimes.com/lifestyle/food/6-new-foods-coming-to-a-supermarket-near-you|title=6 new foods coming to a supermarket near you|first=Sor Fern|last=Ong|date=25 April 2018|publisher=Straits Times|access-date=2 July 2018|archive-date=27 October 2021|archive-url=https://web.archive.org/web/20211027141058/https://www.straitstimes.com/lifestyle/food/6-new-foods-coming-to-a-supermarket-near-you|url-status=live}}</ref><ref>{{cite news |title=全球最好吃快熟面, 新加坡百盛叻沙再得第一 |publisher=Lianhe Wanbao |date=18 April 2018}}</ref> |
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In 2015, Prima Taste launched its Ready Meals.<ref name="RM" /><ref>{{cite web |last1=Quek |first1=Eunice |title=4 NEW READY-TO-EAT INSTANT MEALS THAT REALLY ARE YUMMY |url=https://www.herworld.com/stuff-do/food/4-new-ready-eat-instant-meals-really-are-yummy |website=Her World | |
In 2015, Prima Taste launched its Ready Meals.<ref name="RM" /><ref>{{cite web |last1=Quek |first1=Eunice |title=4 NEW READY-TO-EAT INSTANT MEALS THAT REALLY ARE YUMMY |url=https://www.herworld.com/stuff-do/food/4-new-ready-eat-instant-meals-really-are-yummy |website=Her World |date=19 October 2015 |access-date=1 August 2018 |archive-date=1 August 2018 |archive-url=https://web.archive.org/web/20180801064451/https://www.herworld.com/stuff-do/food/4-new-ready-eat-instant-meals-really-are-yummy |url-status=live }}</ref> Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches.<ref>{{cite news |last1=Quek |first1=Eunice |title=Hungry? Just heat up and eat |url=https://www.straitstimes.com/lifestyle/food/hungry-just-heat-up-and-eat |access-date=31 July 2018 |publisher=Straits Times |date=18 October 2015 |archive-date=27 October 2021 |archive-url=https://web.archive.org/web/20211027135535/https://www.straitstimes.com/lifestyle/food/hungry-just-heat-up-and-eat |url-status=live }}</ref> |
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In 2017, Talking Point tested three vending machine meals for "salt, fat and MSG" as the Health Promotion Board (HPB) "advises against having too much of". Prima Taste claims to have no added MSG. While Prima does not add MSG "it might be naturally present in some of the ingredients used".<ref name="chan_Some">{{Cite web| title = Some vending machine meals more unhealthy than their hawker alternative| author = Ng, Desmond| work = Channel NewsAsia| date = 2017-10-13| access-date = 14 December 2018| url = https://www.channelnewsasia.com/news/cnainsider/vending-machine-meals-unhealthy-hawker-vendcafe-msg-9306908| archive-date = 2018-12-14| archive-url = https://web.archive.org/web/20181214213958/https://www.channelnewsasia.com/news/cnainsider/vending-machine-meals-unhealthy-hawker-vendcafe-msg-9306908| url-status = live}}</ref> Charlotte Ng, head chef of Mamak Malaysian Cafe in [[Auckland]], [[New Zealand]] recommends using Prima Taste instant noodles to get a similar taste to authentic [[ramen]].<ref name="nzhe_Ethn">{{Cite web| title = Ethnic Auckland: Easy way to make curry noodle dish| author = Tan, Lincoln| work = NZ Herald| date = 2013-01-09| access-date = 14 December 2018| url = https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10857966| archive-date = 2018-12-14| archive-url = https://web.archive.org/web/20181214215342/https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10857966| url-status = live}}</ref> |
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== Restaurants == |
== Restaurants == |
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A Prima Taste concept restaurant was established in Orchard Centrepoint in 2000, serving Prima Taste dishes. By 2003, two more restaurants opened at One Fullerton and The Atrium Orchard.<ref name=":1">{{Cite web|url=http://www.prima.com.sg/news/contents2003.htm|title=Prima Taste Goes Global |
A Prima Taste concept restaurant was established in Orchard Centrepoint in 2000, serving Prima Taste dishes. By 2003, two more restaurants opened at One Fullerton and The Atrium Orchard.<ref name=":1">{{Cite web|url=http://www.prima.com.sg/news/contents2003.htm|title=Prima Taste Goes Global|date=2003-07-30|website=The Prima Group Online|archive-url=https://web.archive.org/web/20161225134647/http://www.prima.com.sg/news/contents2003.htm|archive-date=2016-12-25|url-status=live|access-date=2018-08-10}}</ref> A restaurant at [[Changi Airport Terminal 3]] was operational between 2011 and January 2014. Eight overseas Prima Taste restaurant franchises were opened between 2003 and 2005, including in Jakarta, Indonesia and a flagship in Shanghai, China.<ref name=":1" /> A number of overseas restaurants have been closed and the concept restaurants are no longer mentioned on the Prima Taste corporate website.<ref name=":0" /> |
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== See also == |
== See also == |
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{{DEFAULTSORT:Prima Taste}} |
{{DEFAULTSORT:Prima Taste}} |
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[[Category: |
[[Category:1998 establishments in Singapore]] |
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[[Category:Instant noodle brands]] |
[[Category:Instant noodle brands]] |
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[[Category:Ramen]] |
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[[Category:Singaporean brands]] |
Latest revision as of 02:20, 17 February 2024
Product type | Food |
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Owner | Prima Food |
Country | Singapore |
Introduced | 1998Singapore, Singapore | in
Website | www |
Prima Taste (Chinese: 百胜厨; pinyin: Bǎishèngchú; lit. 'hundred victory kitchen'), is a Singaporean food and beverage brand managed by Prima Food Pte Ltd, a wholly owned subsidiary of Prima Limited.[1] The brand was designed for Singaporean expatriates living abroad.[2] Its Laksa sauce kits were recommended by Singaporean chef, Janice Wong, as foodie souvenirs to take home during the 2018 North Korea–United States summit.[3]
History
[edit]Prima Taste launched in 1998, and is managed by Prima Food Pte Ltd, a subsidiary of Prima Limited which specializes in flour milling.[4][5] The brand is available internationally in over 40 countries.[6][7]
Products
[edit]In 2011, Prima Taste launched its Singapore Laksa LaMian, a premium instant noodle product.[8]
In 2013, Prima Taste Laksa LaMian and Prima Taste Curry LaMian were rated No. 1 and No. 2 instant noodles of all time by The Ramen Rater.[9][10] Prima Taste's Wholegrain Laksa LaMian was ranked best instant noodles by The Ramen Rater from 2016 to 2018.[11][12][13] Prima Taste also launched new Wholegrain LaMian flavours such as Prawn Soup Wholegrain LaMian.[14][15]
In 2015, Prima Taste launched its Ready Meals.[2][16] Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches.[17]
In 2017, Talking Point tested three vending machine meals for "salt, fat and MSG" as the Health Promotion Board (HPB) "advises against having too much of". Prima Taste claims to have no added MSG. While Prima does not add MSG "it might be naturally present in some of the ingredients used".[18] Charlotte Ng, head chef of Mamak Malaysian Cafe in Auckland, New Zealand recommends using Prima Taste instant noodles to get a similar taste to authentic ramen.[19]
Restaurants
[edit]A Prima Taste concept restaurant was established in Orchard Centrepoint in 2000, serving Prima Taste dishes. By 2003, two more restaurants opened at One Fullerton and The Atrium Orchard.[20] A restaurant at Changi Airport Terminal 3 was operational between 2011 and January 2014. Eight overseas Prima Taste restaurant franchises were opened between 2003 and 2005, including in Jakarta, Indonesia and a flagship in Shanghai, China.[20] A number of overseas restaurants have been closed and the concept restaurants are no longer mentioned on the Prima Taste corporate website.[4]
See also
[edit]References
[edit]- ^ "Company Overview of Prima Food Pte Ltd". Bloomberg.com. Archived from the original on 2018-07-31. Retrieved 2018-07-31.
- ^ a b Seah, May (5 September 2015). "Prima Taste's ready-meals meant to change perceptions on convenience food". Straits Times. Archived from the original on 16 September 2015. Retrieved 31 July 2018.
- ^ Quek, Eunice (10 June 2018). "Singapore, summit city: Local foodies point the way". Straits Times. Archived from the original on 31 July 2018. Retrieved 31 July 2018.
- ^ a b "Prima Taste About Us". primataste.com. Archived from the original on 1 August 2018. Retrieved 1 August 2018.
- ^ Wang, Esther Ying Jie. "Prima Limited". Singapore Infopedia. Archived from the original on 2018-08-01. Retrieved 1 August 2018.
- ^ Tan, Chee-Beng (2011). Chinese Food and Foodways in Southeast Asia and Beyond. NUS Press. p. 233. ISBN 9789971695484. Retrieved 1 August 2018.
- ^ "Primus Cheng". Forbes.com. Archived from the original on 1 August 2018. Retrieved 1 August 2018.
- ^ Quek, Eunice (25 May 2014). "Instant gratification". Straits Times. Archived from the original on 27 October 2021. Retrieved 2 July 2018.
- ^ Greenwood, Veronique (27 July 2016). "The Comfort Food That Took Over the World". BBC. Archived from the original on 1 August 2018. Retrieved 1 August 2018.
- ^ "Top Ten Instant Noodles 2013 - The Ramen Rater". TheRamenRater.com. 11 April 2015. Archived from the original on 31 July 2018. Retrieved 31 July 2018.
- ^ Lam, Lydia (17 April 2018). "Prima Taste Singapore Laksa tops Ramen Rater's list for the 3rd year in a row". Straits Times. Archived from the original on 31 July 2018. Retrieved 2 July 2018.
- ^ "全球10大快熟面, 百胜厨叻沙再得第一". Shinmin Daily News. 18 April 2018.
- ^ Quanlong, Yang (17 April 2018). "快熟面排行榜 新加坡叻沙全麦拉面连续三年夺冠". Lianhe Zaobao. Archived from the original on 1 August 2018. Retrieved 1 August 2018.
- ^ Ong, Sor Fern (25 April 2018). "6 new foods coming to a supermarket near you". Straits Times. Archived from the original on 27 October 2021. Retrieved 2 July 2018.
- ^ "全球最好吃快熟面, 新加坡百盛叻沙再得第一". Lianhe Wanbao. 18 April 2018.
- ^ Quek, Eunice (19 October 2015). "4 NEW READY-TO-EAT INSTANT MEALS THAT REALLY ARE YUMMY". Her World. Archived from the original on 1 August 2018. Retrieved 1 August 2018.
- ^ Quek, Eunice (18 October 2015). "Hungry? Just heat up and eat". Straits Times. Archived from the original on 27 October 2021. Retrieved 31 July 2018.
- ^ Ng, Desmond (2017-10-13). "Some vending machine meals more unhealthy than their hawker alternative". Channel NewsAsia. Archived from the original on 2018-12-14. Retrieved 14 December 2018.
- ^ Tan, Lincoln (2013-01-09). "Ethnic Auckland: Easy way to make curry noodle dish". NZ Herald. Archived from the original on 2018-12-14. Retrieved 14 December 2018.
- ^ a b "Prima Taste Goes Global". The Prima Group Online. 2003-07-30. Archived from the original on 2016-12-25. Retrieved 2018-08-10.