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Reverted 1 edit by Eyesnore (talk): The Network 10 logo outside the Network 10 logo breaks WP:NFC#UUI 17
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{{Use dmy dates|date=May 2014}}
{{Use dmy dates|date=May 2014}}
{{About|the Australian television station|other uses|MDV (disambiguation){{!}}MDV}}
{{Use Australian English|date=May 2014}}
{{Use Australian English|date=May 2014}}
{{Infobox television station
{{Infobox television station
| callsign = MDV
| callsign = MDV
| city =
| city =
| logo =
| logo = <!-- Commented out: [[File:Network 10 logo 2018.svg|120px]]; The use of the Network 10 logo outside of the article "Network 10" breaks [[WP:NFC#UUI]] §17. -->
| logo_size = 140px
| digital = 10 ([[very high frequency|VHF]])
| digital = 10 ([[very high frequency|VHF]])
| affiliations = [[Network 10|10]]
| affiliations = [[Network 10|10]]
| airdate = {{start date and age|2006|01|01|df=yes}}
| airdate = {{start date and age|2006|01|01|df=yes}}
⚫
| location = [[Mildura]], [[Victoria, Australia|Victoria]]
| last_airdate = {{end date and age|2024|06|30|df=yes}}
| callsign_meaning = '''M'''ildura<br>'''D'''igital Television<br>'''V'''ictoria
⚫
| location = [[Mildura]], [[Victoria, Australia|Victoria]]
⚫
| former_callsigns =
| callsign_meaning = Mildura Digital (Television), Victoria
⚫
| former_callsigns =
| former_channel_numbers = {{ubl|'''Digital:'''|33 ([[ultra high frequency|UHF]]) (2006–2014)}}
| former_channel_numbers = {{ubl|'''Digital:'''|33 ([[ultra high frequency|UHF]]) (2006–2014)}}
| owner = [[Seven West Media]] (50%)<br>[[WIN Corporation]] (50%)
| owner = [[Seven West Media]] (50%)<br>[[WIN Corporation]] (50%)
| licensee = Mildura Digital Television Pty Ltd
| licensee = Mildura Digital Television Pty Ltd
| sister_stations =
| sister_stations =
| former_affiliations = [[Network 10|Ten]] (2006–2016)<br>[[Nine Network|Nine]] (2016–2021)
| former_affiliations = [[Network 10|Ten]] (2006–2016, 2021–2024)<br>[[Nine Network|Nine]] (2016–2021)
| erp = 50 [[kilowatt|kW]]
| erp = 50 [[kilowatt|kW]]
| haat = 164 m<ref>[[height above average terrain|HAAT]] estimated from http://www.itu.int/SRTM3/ using EHAAT.</ref>
| haat = 164 m<ref>[[height above average terrain|HAAT]] estimated from http://www.itu.int/SRTM3/ using EHAAT.</ref>
| class =
| class =
| facility_id =
| facility_id =
| licensing_authority = [[Australian Communications and Media Authority]]
| licensing_authority = [[Australian Communications & Media Authority]]
| coordinates = {{coord|34|22|47|S|142|11|18|E|type:landmark_scale:2000}}
| coordinates = {{coord|34|22|47|S|142|11|18|E|type:landmark_scale:2000}}
}}
}}
'''MDV''' is a joint venture television station between [[Seven West Media]] and [[WIN Corporation]]. Based in [[Mildura]], [[Victoria, Australia]], it is a [[digital television|digital]]-only [[Network 10]] affiliate run under the company name ''Mildura Digital Television Pty Ltd'', and began broadcasting on 1 January 2006. On 1 July 2016, due to [[WIN Television]] becoming the Network Ten affiliate in the region, MDV switched its affiliation to the [[Nine Network]] and remained there until 2021.<ref>{{cite web |url=http://www.theaustralian.com.au/business/media/nine-inks-affiliate-deal-to-run-signal-into-regional-victoria/news-story/ce0e9b776624e5e71b5ae59d7e6d15a6 |title=Nine reaches affiliate deal to run signal into regional Victoria |last=Mitchell |first=Jake |date=28 June 2016 |publisher=[[The Australian]]|access-date=28 June 2016}}</ref> On 1 July 2021, due to [[WIN Television]] becoming the Nine Network affiliate in the region, MDV switched back its affiliation to Network 10.
'''MDV''' was a [[joint venture]] television station between [[Seven West Media]] and [[WIN Corporation]]. Based in [[Mildura]], [[Victoria, Australia]], it was a [[digital television|digital]]-only [[Network 10]] affiliate for most of its history. It began broadcasting on 1 January 2006 and ceased transmission on 30 June 2024.

== History ==
MDV began broadcasting on 1 January 2006 as '''Ten Mildura''', jointly owned by the incumbent broadcasters [[WIN Corporation]] and [[Prime Media Group|Prime Television Limited]].<ref>{{Cite web |date=1 January 2006 |title=TEN Digital commences in Mildura |url=https://www.dba.org.au/index217f.html |url-status=dead |archive-url=https://pandora.nla.gov.au/pan/14239/20060704-0000/www.dba.org.au/index217f.html |archive-date=4 July 2006 |access-date=8 May 2024 |publisher=Digital Broadcasting Australia |via=National Library of Australia}}</ref> In January 2009, [[Macquarie Media Group]] tried to exchange a 50% stake in Mildura Digital Television from Prime Television, with its 50% stake in [[DTD (TV station)|Darwin Digital Television]], after losing a court challenge in late 2008 and advising the [[Australian Competition and Consumer Commission]].<ref>{{Cite news |last=Steffens |first=Miriam |date=7 January 2009 |title=Broadcasters to swap TV stakes |url=https://www.smh.com.au/business/broadcasters-to-swap-tv-stakes-20090106-7b50.html |url-access=registration |access-date=22 May 2024 |newspaper=The Sydney Morning Herald |publisher=Fairfax Media |location=Sydney |language=en-AU}}</ref> However, Macquarie won its court appeal about selling Darwin Digital Television in exchange for MDV, on 12 January 2009.<ref>{{Cite news |last=Steffens |first=Miriam |date=13 January 2009 |title=Court victory for Mac Media |url=https://www.smh.com.au/business/court-victory-for-mac-media-20090112-7f7y.html |url-access=registration |access-date=22 May 2024 |newspaper=The Sydney Morning Herald |publisher=Fairfax Media |location=Sydney |language=en-AU}}</ref>

On 1 July 2016, due to [[WIN Television]] becoming the Network Ten affiliate in the region, MDV switched its affiliation to the [[Nine Network]]<ref>{{cite news |last=Mitchell |first=Jake |date=28 June 2016 |title=Nine reaches affiliate deal to run signal into regional Victoria |url=http://www.theaustralian.com.au/business/media/nine-inks-affiliate-deal-to-run-signal-into-regional-victoria/news-story/ce0e9b776624e5e71b5ae59d7e6d15a6 |url-access=subscription |access-date=28 June 2016 |newspaper=[[The Australian]] |publisher=News Corp Australia |location=Sydney}}</ref> and rebranded as ''Nine Mildura''.

On 1 July 2021, due to WIN Television becoming the Nine Network affiliate in the region,<ref>{{Cite magazine |date=12 March 2021 |title=Nine changes regional TV partners and signs deal with WIN |url=https://www.mediaweek.com.au/nine-signs-deal-with-win/ |access-date=8 May 2024 |magazine=[[Mediaweek (Australia)|Mediaweek]] |language=en-AU}}</ref> MDV switched back its affiliation to Network 10. On 31 December 2021, one of the joint-venture partners of MDV, [[Prime Media Group]], was acquired by [[Seven West Media]].<ref>{{Cite news |last=Danckert |first=Sarah |date=2 January 2022 |title=Seven completes Prime deal as executives exit |url=https://www.smh.com.au/business/companies/seven-completes-prime-deal-as-executives-exit-20220102-p59lba.html |url-access=registration |access-date=22 May 2024 |newspaper=[[The Sydney Morning Herald]] |publisher=Nine Entertainment |location=Sydney |language=en-AU}}</ref>

===Closure===
On 8 May 2024, it was announced that MDV would cease broadcasting on 30 June 2024 due to continued financial losses.<ref>{{cite web |last=Burrows |first=David |date=8 May 2024 |title=Mildura Digital Television Pty Ltd to shut down |url=https://www.river1467.com.au/local-news/mildura-digital-television-pty-ltd-to-shut-down/ |access-date=8 May 2024 |website=[[River 1467]] |publisher=[[ARN Media]] |place=Mildura |language=en-AU}}</ref><ref>{{Cite web |last=Griffiths |first=Neil |date=9 May 2024 |title=Network 10 calls on PM to urgently intervene as Mildura Digital TV set to shut down |url=https://mumbrella.com.au/network-10-calls-on-pm-to-urgently-intervene-as-mildura-digital-tv-set-to-shut-down-830493 |access-date=22 May 2024 |website=[[Mumbrella]]}}</ref> WIN stated that the station had been unprofitable since it began, with no job losses resulting from the closure.<ref name="wintv">{{cite web |title=Mildura 10 Closure |publisher=WIN Television |url=https://www.wintv.com.au/page/mildura-10-closure |access-date=30 June 2024 |archive-url=https://web.archive.org/web/20240630105716/https://www.wintv.com.au/page/mildura-10-closure |archive-date=30 June 2024}}</ref>

In early June, MDV began to air a commercial advising viewers of the closure, directing them to the WIN Television website where a series of [[FAQs]] was published.<ref name="wintv"/><ref>{{cite web |last1=Knox |first1=David |title=Mildura Digital Television to hand back licence to ACMA |url=https://tvtonight.com.au/2024/06/mildura-digital-television-to-hand-back-licence-to-acma.html |publisher=TV Tonight |access-date=30 June 2024 |archive-url=https://web.archive.org/web/20240630114105/https://tvtonight.com.au/2024/06/mildura-digital-television-to-hand-back-licence-to-acma.html |archive-date=30 June 2024 |date=4 June 2024}}</ref>


==Availability==
==Availability==
The station is a Network 10 affiliate, which is jointly owned by Seven West Media and WIN Television. MDV is available on [[Logical channel number|LCN]] 5 in the [[Mildura]] and [[Sunraysia]] area in [[standard-definition]].
The station was a Network 10 affiliate for most of its history, which is jointly owned by Seven West Media and WIN Television. MDV is available on [[Logical channel number|LCN]] 5 in the [[Mildura]] and [[Sunraysia]] area in [[standard-definition]].


Before the 2021 affiliation swapback, Nine's multichannels [[9Gem]] (in [[High-definition television|high definition]]) and [[9Go!]] were available on LCN 50 and LCN 55 respectively. Before MDV's affiliation change on 1 July 2016, Ten's multichannels [[10 Bold]] and [[10 Peach]] were available on LCN 50 and LCN 55 respectively.
10's multichannels [[10 HD]] (which is 10's main channel in [[High-definition television|high definition]]), as well as [[10 Bold Drama]] and [[10 Peach Comedy]] were available on LCN 50, LCN 51 and LCN 52 respectively. Before the 2021 affiliation swapback, Nine's multichannels [[9Gem]] (in [[High-definition television|high definition]]) and [[9Go!]] were available on LCN 50 and LCN 55 respectively.<ref>{{Cite web |title=New channels from 1 July 2016 |url=http://www.nineon5.com.au |url-status=dead |archive-url=https://web.archive.org/web/20160806230422/http://www.nineon5.com.au/ |archive-date=6 August 2016 |access-date=22 May 2024 |website=Nine On 5 |publisher=[[Southern Cross Austereo]]}}</ref> Before MDV's affiliation change on 1 July 2016, Ten's multichannels [[10 Bold|One]] and [[10 Peach|Eleven]] were available on LCN 50 (from 1 December 2009 for One)<ref>{{Cite web |last=Knox |first=David |date=17 November 2009 |title=Mildura adds ONE HD |url=https://tvtonight.com.au/2009/11/mildura-adds-one-hd.html |access-date=12 May 2024 |website=TV Tonight |language=en-AU}}</ref> and LCN 55 (from 11 January 2011 for Eleven in Mildura)<ref>{{Cite web |last=Knox |first=David |date=11 January 2011 |title=ELEVEN is on the air |url=https://tvtonight.com.au/2011/01/eleven-is-on-the-air.html |access-date=12 May 2024 |website=TV Tonight |language=en-AU}}</ref> respectively.


WIN is responsible for handling playout and then transmits this signal via satellite to transmission facilities in Mildura. WIN also handles the business administration and advertising sales for MDV.
WIN was responsible for handling playout and then transmits this signal via satellite to transmission facilities in Mildura. WIN also handled the business administration and used to handle the national advertising sales for MDV, until 1 July 2022 when [[Southern Cross Austereo]] took over national sales. Local sales remained unchanged, with WIN's sale team continuing to support local businesses in Mildura.<ref>{{Cite magazine |date=5 May 2022 |title=SCA announce sales representation in regional Western Australia and Mildura |url=https://www.mediaweek.com.au/sca-announce-sales-representation-in-regional-wa-and-mildura/ |access-date=8 May 2024 |magazine=Mediaweek |language=en-AU}}</ref>


The Mildura/Sunraysia region changed frequencies as part of a nationwide retune process on 26 August 2014, and the station moved from UHF 33 to VHF 10 as a result of the retune.
The Mildura/Sunraysia region changed frequencies as part of a nationwide retune process on 26 August 2014, and the station moved from UHF 33 to VHF 10 as a result of the retune.<ref>{{Cite web |date=4 November 2014 |title=Channel change timetable |url=http://www.communications.gov.au/__data/assets/pdf_file/0010/161011/Channel-Change-Timetable-as-at-4-November-2014-PDF.pdf |url-status=dead |archive-url=https://web.archive.org/web/20141212064403/http://www.communications.gov.au:80/__data/assets/pdf_file/0010/161011/Channel-Change-Timetable-as-at-4-November-2014-PDF.pdf |archive-date=12 December 2014 |access-date=22 May 2024 |publisher=[[Department of Communications (2013–2015)|Department of Communications]]}}</ref>


{| class="wikitable"
{| class="wikitable"
Line 42: Line 57:
| 50 || [[10 HD]]
| 50 || [[10 HD]]
|-
|-
| 51 || [[10 Bold]]
| 51 || [[10 Bold Drama]]
|-
|-
| 52 || [[10 Peach]]
| 52 || [[10 Peach Comedy]]
|}
|}
[[File:Ten Mildura 2006.jpg|thumb|]]
[[File:Ten Mildura 2013.jpg|thumb|]]



== See also ==
== See also ==
* [[DTD (TV station)]]
* [[DTD (TV station)]]
* [[TDT (TV station)]]
* [[TDT (TV station)]]
* [[CDT (TV station)]]
* [[West Digital Television]]


==References==
==References==
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{{DEFAULTSORT:Mdv}}
{{DEFAULTSORT:Mdv}}
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[[Category:Mildura]]
[[Category:Joint ventures]]
[[Category:Digital terrestrial television in Australia]]
[[Category:Digital terrestrial television in Australia]]
[[Category:Television channels and stations established in 2006]]
[[Category:Joint ventures]]
[[Category:WIN Television]]
[[Category:Mildura]]
[[Category:Prime Media Group]]
[[Category:Prime Media Group]]
[[Category:Seven Network]]
[[Category:Seven Network]]
[[Category:Television channels and stations established in 2006]]
[[Category:Television channels and stations disestablished in 2024]]
⚫
[[Category:WIN Television]]
[[Category:2006 establishments in Australia]]
[[Category:2006 establishments in Australia]]
[[Category:2024 disestablishments in Australia]]

Latest revision as of 22:22, 15 August 2024

This article is about the Australian television station. For other uses, see MDV.

MDV
Channels
Programming
Affiliations10
Ownership
Owner
History
First air date
1 January 2006; 18 years ago (2006-01-01)
Last air date
30 June 2024; 3 months ago (2024-06-30)
Former channel number(s)
  • Digital:
  • 33 (UHF) (2006–2014)
Ten (2006–2016, 2021–2024)
Nine (2016–2021)
Call sign meaning
Mildura Digital (Television), Victoria
Technical information
Licensing authority
Australian Communications & Media Authority
ERP50 kW
HAAT164 m[1]
Transmitter coordinates34°22′47″S 142°11′18″E / 34.37972°S 142.18833°E / -34.37972; 142.18833

MDV was a joint venture television station between Seven West Media and WIN Corporation. Based in Mildura, Victoria, Australia, it was a digital-only Network 10 affiliate for most of its history. It began broadcasting on 1 January 2006 and ceased transmission on 30 June 2024.

History

[edit]

MDV began broadcasting on 1 January 2006 as Ten Mildura, jointly owned by the incumbent broadcasters WIN Corporation and Prime Television Limited.[2] In January 2009, Macquarie Media Group tried to exchange a 50% stake in Mildura Digital Television from Prime Television, with its 50% stake in Darwin Digital Television, after losing a court challenge in late 2008 and advising the Australian Competition and Consumer Commission.[3] However, Macquarie won its court appeal about selling Darwin Digital Television in exchange for MDV, on 12 January 2009.[4]

On 1 July 2016, due to WIN Television becoming the Network Ten affiliate in the region, MDV switched its affiliation to the Nine Network[5] and rebranded as Nine Mildura.

On 1 July 2021, due to WIN Television becoming the Nine Network affiliate in the region,[6] MDV switched back its affiliation to Network 10. On 31 December 2021, one of the joint-venture partners of MDV, Prime Media Group, was acquired by Seven West Media.[7]

Closure

[edit]

On 8 May 2024, it was announced that MDV would cease broadcasting on 30 June 2024 due to continued financial losses.[8][9] WIN stated that the station had been unprofitable since it began, with no job losses resulting from the closure.[10]

In early June, MDV began to air a commercial advising viewers of the closure, directing them to the WIN Television website where a series of FAQs was published.[10][11]

Availability

[edit]

The station was a Network 10 affiliate for most of its history, which is jointly owned by Seven West Media and WIN Television. MDV is available on LCN 5 in the Mildura and Sunraysia area in standard-definition.

10's multichannels 10 HD (which is 10's main channel in high definition), as well as 10 Bold Drama and 10 Peach Comedy were available on LCN 50, LCN 51 and LCN 52 respectively. Before the 2021 affiliation swapback, Nine's multichannels 9Gem (in high definition) and 9Go! were available on LCN 50 and LCN 55 respectively.[12] Before MDV's affiliation change on 1 July 2016, Ten's multichannels One and Eleven were available on LCN 50 (from 1 December 2009 for One)[13] and LCN 55 (from 11 January 2011 for Eleven in Mildura)[14] respectively.

WIN was responsible for handling playout and then transmits this signal via satellite to transmission facilities in Mildura. WIN also handled the business administration and used to handle the national advertising sales for MDV, until 1 July 2022 when Southern Cross Austereo took over national sales. Local sales remained unchanged, with WIN's sale team continuing to support local businesses in Mildura.[15]

The Mildura/Sunraysia region changed frequencies as part of a nationwide retune process on 26 August 2014, and the station moved from UHF 33 to VHF 10 as a result of the retune.[16]

LCN Service
5 10
50 10 HD
51 10 Bold Drama
52 10 Peach Comedy

See also

[edit]

References

[edit]
  1. ^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  2. ^ "TEN Digital commences in Mildura". Digital Broadcasting Australia. 1 January 2006. Archived from the original on 4 July 2006. Retrieved 8 May 2024 – via National Library of Australia.
  3. ^ Steffens, Miriam (7 January 2009). "Broadcasters to swap TV stakes". The Sydney Morning Herald. Sydney: Fairfax Media. Retrieved 22 May 2024.
  4. ^ Steffens, Miriam (13 January 2009). "Court victory for Mac Media". The Sydney Morning Herald. Sydney: Fairfax Media. Retrieved 22 May 2024.
  5. ^ Mitchell, Jake (28 June 2016). "Nine reaches affiliate deal to run signal into regional Victoria". The Australian. Sydney: News Corp Australia. Retrieved 28 June 2016.
  6. ^ "Nine changes regional TV partners and signs deal with WIN". Mediaweek. 12 March 2021. Retrieved 8 May 2024.
  7. ^ Danckert, Sarah (2 January 2022). "Seven completes Prime deal as executives exit". The Sydney Morning Herald. Sydney: Nine Entertainment. Retrieved 22 May 2024.
  8. ^ Burrows, David (8 May 2024). "Mildura Digital Television Pty Ltd to shut down". River 1467. Mildura: ARN Media. Retrieved 8 May 2024.
  9. ^ Griffiths, Neil (9 May 2024). "Network 10 calls on PM to urgently intervene as Mildura Digital TV set to shut down". Mumbrella. Retrieved 22 May 2024.
  10. ^ a b "Mildura 10 Closure". WIN Television. Archived from the original on 30 June 2024. Retrieved 30 June 2024.
  11. ^ Knox, David (4 June 2024). "Mildura Digital Television to hand back licence to ACMA". TV Tonight. Archived from the original on 30 June 2024. Retrieved 30 June 2024.
  12. ^ "New channels from 1 July 2016". Nine On 5. Southern Cross Austereo. Archived from the original on 6 August 2016. Retrieved 22 May 2024.
  13. ^ Knox, David (17 November 2009). "Mildura adds ONE HD". TV Tonight. Retrieved 12 May 2024.
  14. ^ Knox, David (11 January 2011). "ELEVEN is on the air". TV Tonight. Retrieved 12 May 2024.
  15. ^ "SCA announce sales representation in regional Western Australia and Mildura". Mediaweek. 5 May 2022. Retrieved 8 May 2024.
  16. ^ "Channel change timetable" (PDF). Department of Communications. 4 November 2014. Archived from the original (PDF) on 12 December 2014. Retrieved 22 May 2024.
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