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'''Prima Taste''' (Simplified Chinese: 百胜厨 ''Bǎishèngchú'' (means "hundred victory kitchen")), is a [[Singaporean]] [[food]] and [[beverage]] brand managed by Prima Food Pte Ltd, a wholly-owned subsidiary of Prima Limited<ref>{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=31215140 |title=Company Overview of Prima Food Pte Ltd. |publisher=Bloomberg.com |date= |accessdate=2018-07-31}}</ref>. Prima Food's main business areas are food manufacturing and F&B franchising<ref>{{cite web |last1=Ong |first1=Ye Kung |title=Speech by Mr Ong Ye Kung, Deputy Secretary General at the National Day Observance Ceremony at Prima Pte Ltd, 12 August 2011 |url=https://www.ntuc.org.sg/wps/portal/up2/home/searchresultsdetails?WCM_GLOBAL_CONTEXT=/Content_Library/NTUC/Home/About%20NTUC/Newsroom/Speeches/6814dd0047f76e6f84b7f5e676098c46 |website=NTUC.org |accessdate=1 August 2018}}</ref>. The brand is regarded as the mainstay for Singaporean [[expatriates]] living abroad, according to [[Today (Singapore newspaper)]]<ref name="RM">{{cite news |last1=Seah |first1=May |title=Prima Taste’s ready-meals meant to change perceptions on convenience food |url=https://www.todayonline.com/lifestyle/prima-tastes-ready-meals-meant-change-perceptions-convenience-food |accessdate=31 July 2018 |publisher=Straits Times |date=5 September 2015}}</ref> and its [[Laksa]] sauce kits were recommended by Singaporean chef, [[Janice Wong]], as foodie souvenirs to take home during the [[2018 North Korea–United States summit]]<ref>{{cite news |last1=Quek |first1=Eunice |title=Singapore, summit city: Local foodies point the way |url=https://www.straitstimes.com/lifestyle/food/local-foodies-point-the-way |accessdate=31 July 2018 |publisher=Straits Times |date=10 June 2018}}</ref>.
'''Prima Taste''' (Simplified Chinese: 百胜厨 ''Bǎishèngchú'' (means "hundred victory kitchen")), is a [[Singaporean]] [[food]] and [[beverage]] brand managed by Prima Food Pte Ltd, a wholly owned subsidiary of Prima Limited<ref>{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=31215140 |title=Company Overview of Prima Food Pte Ltd. |publisher=Bloomberg.com |date= |accessdate=2018-07-31}}</ref>. Prima Food's main business areas are food manufacturing and F&B franchising<ref>{{cite web |last1=Ong |first1=Ye Kung |title=Speech by Mr Ong Ye Kung, Deputy Secretary General at the National Day Observance Ceremony at Prima Pte Ltd, 12 August 2011 |url=https://www.ntuc.org.sg/wps/portal/up2/home/searchresultsdetails?WCM_GLOBAL_CONTEXT=/Content_Library/NTUC/Home/About%20NTUC/Newsroom/Speeches/6814dd0047f76e6f84b7f5e676098c46 |website=NTUC.org |accessdate=1 August 2018}}</ref>. The brand is regarded as the mainstay for Singaporean [[expatriates]] living abroad, according to [[Today (Singapore newspaper)]]<ref name="RM">{{cite news |last1=Seah |first1=May |title=Prima Taste’s ready-meals meant to change perceptions on convenience food |url=https://www.todayonline.com/lifestyle/prima-tastes-ready-meals-meant-change-perceptions-convenience-food |accessdate=31 July 2018 |publisher=Straits Times |date=5 September 2015}}</ref> and its [[Laksa]] sauce kits were recommended by Singaporean chef, [[Janice Wong]], as foodie souvenirs to take home during the [[2018 North Korea–United States summit]]<ref>{{cite news |last1=Quek |first1=Eunice |title=Singapore, summit city: Local foodies point the way |url=https://www.straitstimes.com/lifestyle/food/local-foodies-point-the-way |accessdate=31 July 2018 |publisher=Straits Times |date=10 June 2018}}</ref>.


== History ==
== History ==
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In 2011, Prima Taste launched its Singapore [[Laksa]] LaMian, making the brand one of the first to enter the premium [[instant noodle]] market, according to [[The Straits Times]]<ref>{{cite web|url=https://www.straitstimes.com/lifestyle/food/instant-gratification|title=Instant gratification|first=Eunice|last=Quek|date=25 May 2014|publisher=Straits Times}}</ref>.
In 2011, Prima Taste launched its Singapore [[Laksa]] LaMian, making the brand one of the first to enter the premium [[instant noodle]] market, according to [[The Straits Times]]<ref>{{cite web|url=https://www.straitstimes.com/lifestyle/food/instant-gratification|title=Instant gratification|first=Eunice|last=Quek|date=25 May 2014|publisher=Straits Times}}</ref>.


In 2013, Prima Taste [[Laksa]] LaMian and Prima Taste [[Curry]] LaMian were rated No. 1 and No. 2 [[instant noodles]] of all time by The Ramen Rater<ref>{{cite news |last1=Greenwood |first1=Veronique |title=The Comfort Food That Took Over the World |url=http://www.bbc.com/future/story/20160726-the-comfort-food-that-took-over-the-world |accessdate=1 August 2018 |publisher=BBC |date=27 July 2016}}</ref><ref>{{cite web|url=http://www.theramenrater.com/top-ten-lists/all-time-packs/the-ramen-rater-top-ten-instant-noodles-of-all-time-2013-edition/|title=Top Ten Instant Noodles 2013 - The Ramen Rater|publisher=TheRamenRater.com|accessdate=31 July 2018}}</ref>. Prima Taste Chilli Crab was mentioned on the top 8 on the same list, in 2014<ref>{{cite web|url=http://www.theramenrater.com/2014/04/21/ramen-raters-top-ten-instant-noodles-time-2014-edition/|title=The Ramen Rater's Top Ten Instant Noodles Of all Time 2014 Edition|date=21 April 2014|publisher=TheRamenRater.com|accessdate=31 July 2018}}</ref><ref>{{cite news |title=Two local brands among the Ramen Rater's Top 10 Instant Noodles of All Time of 2015 |url=https://www.tnp.sg/m/makan/two-local-brands-among-ramen-raters-top-10-instant-noodles-all-time-2015 |accessdate=1 August 2018 |publisher=The New Paper |date=25 April 2015}}</ref>. Prima Taste’s Wholegrain Laksa LaMian was on the top of the list from 2016-2018 and this news was widely covered by news media<ref>{{cite news |title=WATCH: The Ramen Rater lists his top ten Singaporean instant noodles of all time |url=https://www.msn.com/en-sg/news/other/watch-the-ramen-rater-lists-his-top-ten-singaporean-instant-noodles-of-all-time/ar-AAqh3HY |accessdate=1 August 2018 |publisher=MSN.com |date=18 August 2017}}</ref><ref name="auto"/><ref>{{cite news |last1=Mendoza |first1=Don |title=Instant win: Prima Taste’s Laksa Wholegrain LaMian tops The Ramen Rater’s list |url=https://www.todayonline.com/lifestyle/food/instant-win-prima-tastes-laksa-wholegrain-lamian-tops-ramen-raters-list |accessdate=31 July 2018 |publisher=Today Online |date=20 April 2016}}</ref><ref>{{cite news |title=全球最好吃快熟面, 新加坡百盛叻沙再得第一 |publisher=Lianhe Wanbao |date=18 April 2018}}</ref><ref>{{cite news |title=全球10大快熟面, 百胜厨叻沙再得第一 |publisher=Shinmin Daily News |date=18 April 2018}}</ref><ref>{{cite news |last1=Quanlong |first1=Yang |title=快熟面排行榜 新加坡叻沙全麦拉面连续三年夺冠 |url=https://www.zaobao.com.sg/realtime/singapore/story20180417-851579?xtor=CS2-6 |accessdate=1 August 2018 |publisher=Lianhe Zaobao |date=17 April 2018}}</ref>. Prima Taste also launched new [[Wholegrain]] LaMian flavours such as Prawn Soup [[Wholegrain]] LaMian<ref>{{cite web|url=https://www.straitstimes.com/lifestyle/food/6-new-foods-coming-to-a-supermarket-near-you|title=6 new foods coming to a supermarket near you|first=Sor Fern|last=Ong|date=25 April 2018|publisher=Straits Times}}</ref>.
In 2013, Prima Taste [[Laksa]] LaMian and Prima Taste [[Curry]] LaMian were rated No. 1 and No. 2 [[instant noodles]] of all time by The Ramen Rater<ref>{{cite news |last1=Greenwood |first1=Veronique |title=The Comfort Food That Took Over the World |url=http://www.bbc.com/future/story/20160726-the-comfort-food-that-took-over-the-world |accessdate=1 August 2018 |publisher=BBC |date=27 July 2016}}</ref><ref>{{cite web|url=http://www.theramenrater.com/top-ten-lists/all-time-packs/the-ramen-rater-top-ten-instant-noodles-of-all-time-2013-edition/|title=Top Ten Instant Noodles 2013 - The Ramen Rater|publisher=TheRamenRater.com|accessdate=31 July 2018}}</ref>. Prima Taste Chilli Crab was mentioned on the top 8 on the same list, in 2014<ref>{{cite web|url=http://www.theramenrater.com/2014/04/21/ramen-raters-top-ten-instant-noodles-time-2014-edition/|title=The Ramen Rater's Top Ten Instant Noodles Of all Time 2014 Edition|date=21 April 2014|publisher=TheRamenRater.com|accessdate=31 July 2018}}</ref><ref>{{cite news |title=Two local brands among the Ramen Rater's Top 10 Instant Noodles of All Time of 2015 |url=https://www.tnp.sg/m/makan/two-local-brands-among-ramen-raters-top-10-instant-noodles-all-time-2015 |accessdate=1 August 2018 |publisher=The New Paper |date=25 April 2015}}</ref>. Prima Taste’s Wholegrain Laksa LaMian was on the top of the list from 2016 to 2018, and this news was widely covered by news media<ref>{{cite news |title=WATCH: The Ramen Rater lists his top ten Singaporean instant noodles of all time |url=https://www.msn.com/en-sg/news/other/watch-the-ramen-rater-lists-his-top-ten-singaporean-instant-noodles-of-all-time/ar-AAqh3HY |accessdate=1 August 2018 |publisher=MSN.com |date=18 August 2017}}</ref><ref name="auto"/><ref>{{cite news |last1=Mendoza |first1=Don |title=Instant win: Prima Taste’s Laksa Wholegrain LaMian tops The Ramen Rater’s list |url=https://www.todayonline.com/lifestyle/food/instant-win-prima-tastes-laksa-wholegrain-lamian-tops-ramen-raters-list |accessdate=31 July 2018 |publisher=Today Online |date=20 April 2016}}</ref><ref>{{cite news |title=全球最好吃快熟面, 新加坡百盛叻沙再得第一 |publisher=Lianhe Wanbao |date=18 April 2018}}</ref><ref>{{cite news |title=全球10大快熟面, 百胜厨叻沙再得第一 |publisher=Shinmin Daily News |date=18 April 2018}}</ref><ref>{{cite news |last1=Quanlong |first1=Yang |title=快熟面排行榜 新加坡叻沙全麦拉面连续三年夺冠 |url=https://www.zaobao.com.sg/realtime/singapore/story20180417-851579?xtor=CS2-6 |accessdate=1 August 2018 |publisher=Lianhe Zaobao |date=17 April 2018}}</ref>. Prima Taste also launched new [[Wholegrain]] LaMian flavours such as Prawn Soup [[Wholegrain]] LaMian<ref>{{cite web|url=https://www.straitstimes.com/lifestyle/food/6-new-foods-coming-to-a-supermarket-near-you|title=6 new foods coming to a supermarket near you|first=Sor Fern|last=Ong|date=25 April 2018|publisher=Straits Times}}</ref>.


In 2015, Prima Taste launched its Ready Meals<ref name="RM" /><ref>{{cite web |last1=Quek |first1=Eunice |title=4 NEW READY-TO-EAT INSTANT MEALS THAT REALLY ARE YUMMY |url=https://www.herworld.com/stuff-do/food/4-new-ready-eat-instant-meals-really-are-yummy |website=Her World |accessdate=1 August 2018}}</ref>. Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches<ref>{{cite news |last1=Quek |first1=Eunice |title=Hungry? Just heat up and eat |url=https://www.straitstimes.com/lifestyle/food/hungry-just-heat-up-and-eat |accessdate=31 July 2018 |publisher=Straits Times |date=18 October 2015}}</ref>.
In 2015, Prima Taste launched its Ready Meals<ref name="RM" /><ref>{{cite web |last1=Quek |first1=Eunice |title=4 NEW READY-TO-EAT INSTANT MEALS THAT REALLY ARE YUMMY |url=https://www.herworld.com/stuff-do/food/4-new-ready-eat-instant-meals-really-are-yummy |website=Her World |accessdate=1 August 2018}}</ref>. Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches<ref>{{cite news |last1=Quek |first1=Eunice |title=Hungry? Just heat up and eat |url=https://www.straitstimes.com/lifestyle/food/hungry-just-heat-up-and-eat |accessdate=31 July 2018 |publisher=Straits Times |date=18 October 2015}}</ref>.

Revision as of 17:00, 6 August 2018

Prima Taste
Product typeFood
OwnerPrima Food
Countryfounded in Singapore
Introduced1999; 25 years ago (1999) in Singapore, Singapore
TaglineBest Singapore Favourites
Websitewww.primataste.com

Prima Taste (Simplified Chinese: 百胜厨 Bǎishèngchú (means "hundred victory kitchen")), is a Singaporean food and beverage brand managed by Prima Food Pte Ltd, a wholly owned subsidiary of Prima Limited[1]. Prima Food's main business areas are food manufacturing and F&B franchising[2]. The brand is regarded as the mainstay for Singaporean expatriates living abroad, according to Today (Singapore newspaper)[3] and its Laksa sauce kits were recommended by Singaporean chef, Janice Wong, as foodie souvenirs to take home during the 2018 North Korea–United States summit[4].

History

Prima Taste launched in 1999[5], and is managed by Prima Food Pte Ltd, a subsidiary of Prima Limited which specializes in flour milling[6][7][8]. Founder, Mr Cheng Tsang Man, beat other foreign investors to clinch the Government of Singapore's project to set up Southeast Asia's first flour mill in 1961[9][10][11].

Worldwide

Prima Taste is available in over 40 countries[12][13] including Hong Kong[14].

Products

In 2011, Prima Taste launched its Singapore Laksa LaMian, making the brand one of the first to enter the premium instant noodle market, according to The Straits Times[15].

In 2013, Prima Taste Laksa LaMian and Prima Taste Curry LaMian were rated No. 1 and No. 2 instant noodles of all time by The Ramen Rater[16][17]. Prima Taste Chilli Crab was mentioned on the top 8 on the same list, in 2014[18][19]. Prima Taste’s Wholegrain Laksa LaMian was on the top of the list from 2016 to 2018, and this news was widely covered by news media[20][13][21][22][23][24]. Prima Taste also launched new Wholegrain LaMian flavours such as Prawn Soup Wholegrain LaMian[25].

In 2015, Prima Taste launched its Ready Meals[3][26]. Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches[27].

References

  1. ^ "Company Overview of Prima Food Pte Ltd". Bloomberg.com. Retrieved 2018-07-31.
  2. ^ Ong, Ye Kung. "Speech by Mr Ong Ye Kung, Deputy Secretary General at the National Day Observance Ceremony at Prima Pte Ltd, 12 August 2011". NTUC.org. Retrieved 1 August 2018.
  3. ^ a b Seah, May (5 September 2015). "Prima Taste's ready-meals meant to change perceptions on convenience food". Straits Times. Retrieved 31 July 2018.
  4. ^ Quek, Eunice (10 June 2018). "Singapore, summit city: Local foodies point the way". Straits Times. Retrieved 31 July 2018.
  5. ^ "Prima Taste About Us". primataste.com. Retrieved 1 August 2018.
  6. ^ Wang, Esther Ying Jie. "Prima Limited". Singapore Infopedia. Retrieved 1 August 2018.
  7. ^ "The Taste That's Taking on the World" (PDF). ie.enterprisesg.gov.sg.
  8. ^ "Prima Limited About Us". prima.com.sg. Retrieved 1 August 2018.
  9. ^ Chua, Alvin. "Cheng Tsang Man". Singapore Infopedia. Retrieved 1 August 2018.
  10. ^ Zaccheus, Melody (12 July 2013). "Prima founder 'worked hard, cared for staff'". Asiaone.com.
  11. ^ "$5 million gift from Prima Limited Singapore and well-wishers boosts Singapore's public universities' research capacities and student programmes". NUS.edu. Retrieved 1 August 2018.
  12. ^ "Primus Cheng". Forbes.com. Retrieved 1 August 2018.
  13. ^ a b Lam, Lydia (17 April 2018). "Prima Taste Singapore Laksa tops Ramen Rater's list for the 3rd year in a row". Straits Times.
  14. ^ Tan, Chee-Beng (2011). Chinese Food and Foodways in Southeast Asia and Beyond. NUS Press. p. 233. ISBN 9789971695484. Retrieved 1 August 2018.
  15. ^ Quek, Eunice (25 May 2014). "Instant gratification". Straits Times.
  16. ^ Greenwood, Veronique (27 July 2016). "The Comfort Food That Took Over the World". BBC. Retrieved 1 August 2018.
  17. ^ "Top Ten Instant Noodles 2013 - The Ramen Rater". TheRamenRater.com. Retrieved 31 July 2018.
  18. ^ "The Ramen Rater's Top Ten Instant Noodles Of all Time 2014 Edition". TheRamenRater.com. 21 April 2014. Retrieved 31 July 2018.
  19. ^ "Two local brands among the Ramen Rater's Top 10 Instant Noodles of All Time of 2015". The New Paper. 25 April 2015. Retrieved 1 August 2018.
  20. ^ "WATCH: The Ramen Rater lists his top ten Singaporean instant noodles of all time". MSN.com. 18 August 2017. Retrieved 1 August 2018.
  21. ^ Mendoza, Don (20 April 2016). "Instant win: Prima Taste's Laksa Wholegrain LaMian tops The Ramen Rater's list". Today Online. Retrieved 31 July 2018.
  22. ^ "全球最好吃快熟面, 新加坡百盛叻沙再得第一". Lianhe Wanbao. 18 April 2018.
  23. ^ "全球10大快熟面, 百胜厨叻沙再得第一". Shinmin Daily News. 18 April 2018.
  24. ^ Quanlong, Yang (17 April 2018). "快熟面排行榜 新加坡叻沙全麦拉面连续三年夺冠". Lianhe Zaobao. Retrieved 1 August 2018.
  25. ^ Ong, Sor Fern (25 April 2018). "6 new foods coming to a supermarket near you". Straits Times.
  26. ^ Quek, Eunice. "4 NEW READY-TO-EAT INSTANT MEALS THAT REALLY ARE YUMMY". Her World. Retrieved 1 August 2018.
  27. ^ Quek, Eunice (18 October 2015). "Hungry? Just heat up and eat". Straits Times. Retrieved 31 July 2018.
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