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Revision as of 16:25, 1 October 2019

Prima Taste
Product typeFood
OwnerPrima Food
CountrySingapore
Introduced1999; 25 years ago (1999) in Singapore, Singapore
Websitewww.primataste.com

Prima Taste (Simplified Chinese: 百胜厨 Bǎishèngchú (means "hundred victory kitchen"), is a Singaporean food and beverage brand managed by Prima Food Pte Ltd, a wholly owned subsidiary of Prima Limited.[1] The brand was designed for Singaporean expatriates living abroad.[2] Its Laksa sauce kits were recommended by Singaporean chef, Janice Wong, as foodie souvenirs to take home during the 2018 North Korea–United States summit.[3]

History

Prima Taste launched in 1999, and is managed by Prima Food Pte Ltd, a subsidiary of Prima Limited which specializes in flour milling.[4][5] The brand is available internationally in over 40 countries.[6][7]

Products

In 2011, Prima Taste launched its Singapore Laksa LaMian, a premium instant noodle product.[8]

In 2013, Prima Taste Laksa LaMian and Prima Taste Curry LaMian were rated No. 1 and No. 2 instant noodles of all time by The Ramen Rater.[9][10] Prima Taste’s Wholegrain Laksa LaMian was ranked best instant noodles by The Ramen Rater from 2016 to 2018.[11][12][13] Prima Taste also launched new Wholegrain LaMian flavours such as Prawn Soup Wholegrain LaMian.[14][15]

In 2015, Prima Taste launched its Ready Meals.[2][16] Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches.[17]

In 2017, Talking Point tested three vending machine meals for "salt, fat and MSG" as the Health Promotion Board (HPB) "advises against having too much of". Prima Taste claims to have no added MSG. While Prima does not add MSG "it might be naturally present in some of the ingredients used".[18] Charlotte Ng, head chef of Mamak Malaysian Cafe in Auckland, New Zealand recommends using Prima Taste instant noodles to get a similar taste to authentic ramen.[19]

Restaurants

A Prima Taste concept restaurant was established in Orchard Centrepoint in 2000, serving Prima Taste dishes. By 2003, two more restaurants opened at One Fullerton and The Atrium Orchard.[20] A restaurant at Changi Airport Terminal 3 was operational between 2011 and January 2014. Eight overseas Prima Taste restaurant franchises were opened between 2003 and 2005, including in Jakarta, Indonesia and a flagship in Shanghai, China.[20] A number of overseas restaurants have been closed and the concept restaurants are no longer mentioned on the Prima Taste corporate website.[4]

See also

References

  1. ^ "Company Overview of Prima Food Pte Ltd". Bloomberg.com. Retrieved 2018-07-31.
  2. ^ a b Seah, May (5 September 2015). "Prima Taste's ready-meals meant to change perceptions on convenience food". Straits Times. Retrieved 31 July 2018.
  3. ^ Quek, Eunice (10 June 2018). "Singapore, summit city: Local foodies point the way". Straits Times. Retrieved 31 July 2018.
  4. ^ a b "Prima Taste About Us". primataste.com. Retrieved 1 August 2018.
  5. ^ Wang, Esther Ying Jie. "Prima Limited". Singapore Infopedia. Retrieved 1 August 2018.
  6. ^ Tan, Chee-Beng (2011). Chinese Food and Foodways in Southeast Asia and Beyond. NUS Press. p. 233. ISBN 9789971695484. Retrieved 1 August 2018.
  7. ^ "Primus Cheng". Forbes.com. Retrieved 1 August 2018.
  8. ^ Quek, Eunice (25 May 2014). "Instant gratification". Straits Times.
  9. ^ Greenwood, Veronique (27 July 2016). "The Comfort Food That Took Over the World". BBC. Retrieved 1 August 2018.
  10. ^ "Top Ten Instant Noodles 2013 - The Ramen Rater". TheRamenRater.com. Retrieved 31 July 2018.
  11. ^ Lam, Lydia (17 April 2018). "Prima Taste Singapore Laksa tops Ramen Rater's list for the 3rd year in a row". Straits Times.
  12. ^ "全球10大快熟面, 百胜厨叻沙再得第一". Shinmin Daily News. 18 April 2018.
  13. ^ Quanlong, Yang (17 April 2018). "快熟面排行榜 新加坡叻沙全麦拉面连续三年夺冠". Lianhe Zaobao. Retrieved 1 August 2018.
  14. ^ Ong, Sor Fern (25 April 2018). "6 new foods coming to a supermarket near you". Straits Times.
  15. ^ "全球最好吃快熟面, 新加坡百盛叻沙再得第一". Lianhe Wanbao. 18 April 2018.
  16. ^ Quek, Eunice. "4 NEW READY-TO-EAT INSTANT MEALS THAT REALLY ARE YUMMY". Her World. Retrieved 1 August 2018.
  17. ^ Quek, Eunice (18 October 2015). "Hungry? Just heat up and eat". Straits Times. Retrieved 31 July 2018.
  18. ^ Ng, Desmond (2017-10-13). "Some vending machine meals more unhealthy than their hawker alternative". Channel NewsAsia. Retrieved 14 December 2018.
  19. ^ Tan, Lincoln (2013-01-09). "Ethnic Auckland: Easy way to make curry noodle dish". NZ Herald. Retrieved 14 December 2018.
  20. ^ a b "Prima Taste Goes Global". The Prima Group Online. 2003-07-30. Archived from the original on 2016-12-25. Retrieved 2018-08-10.
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