The One Club
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- For the 2009 documentary on advertising, see Art & Copy.
- For the British newsmagazine programme, see The One Show.
The One Club is an American non-profit organization that recognizes and promotes excellence in advertising.[1]
Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC.
The One Club Mission
The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives.
The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work.
Further, The One Club exists to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews and annual student exhibitions and competitions.
And finally, The One Club exists to inspire clients to seek the rewards that come with calculated risks and new ideas. As long as great ideas are allowed to take form, The One Club will continue to exist to encourage and promote them.
The One Club History
The One Club was founded in 1961 as the Advertising Writers Association of New York. In 1969, it became The Copy Club and in 1979, the name changed for the last time to The One Club. In 1973, The One Show was created. It was a joint venture with The Copy Club and The Art Directors Club. In 1977, The Copy Club began producing The One Show independently.
The One Show
Each year, a wide variety of work—from multinational advertising giants to small regional shops—is judged by an international jury of art directors, copywriters and creative directors.
The One Show jury considers more than 18,000 entries from nearly 60 countries, selecting 500 finalists.
One Show Design
One Show Design awards excellence in design in advertising, branding, and other forms of visual communication in a dedicated ceremony.
One Show Interactive
In 1998, The One Club launched One Show Interactive, the first award show dedicated exclusively to advertising in new media. With the One Show Interactive awards, The One Club extended its mission of recognizing creative excellence to the new media field.
One Show Entertainment
2008 was the initial year for One Show Entertainment Awards, honoring outstanding creative achievements by brands in entertainment. Held annually in Los Angeles.
One Screen
OneScreen is the original film festival for the creative community by the creative community. It is more than just a night of commercials. It is an extension of the One Club's mission to elevate the creative standards in advertising and design in all its forms. OneScreen gives industry professionals a venue to showcase independently produced film and video work made for any platform, thereby attracting some of the most innovative and visually arresting work.
Education
Based on its primary mission to support the next generation of advertising and design creatives, The One Club’s Education Department offers several programs throughout the year. The One Show College Competition gives students the opportunity to have their work judged by the One Show jury and the potential of winning a coveted One Show Pencil. The Annual Student Exhibition hosts curated portfolio work from the top graduating students of the best local and international advertising programs.
Creative Week
Creative Week has become an institution in New York City. Founded in 2009 by The One Club, it brings together advertising, arts and the entire creative community for one week in the spring. Diverse events such as the Creative unConference, The One Show Awards Ceremony, One Show Design Awards Ceremony, One Show Student Awards, One Show Student Portfolio Reviews, events with the Illustrators Society and Type Directors Club. Music, Art Gallery events and Poetry Readings. The week ends with The One Show Interactive Awards and after party.
Creative Hall of Fame
The highest award that the One Club gives is membership in their creative hall of fame. These awards recognize the leaders in the field of advertising and for their contributions to the industry.[2]
- 2012 - Steve Jobs, Joe Pytka, Paula Green
- 2010 - Saul Bass, Mike Hughes
- 2008 - Jerry Della Femina
- 2007 - Tim Delaney, Phil Dusenberry, Paul Rand
- 2005 - Cliff Freeman, John Hegarty, Diane Rothschild
- 2004 - Mike Tesch, Patrick Kelly, Jeff Goodby, Rich Silverstein[3]
- 2001 - David Abbott, Harry Jacobs
- 1999 - Dan Wieden, David Kennedy
- 1997 - Jim Durfee, Lee Clow
- 1994 - Jay Chiat, Roy Grace, Hal Riney
- 1991 - Ralph Ammirati, Tom McElligott
- 1984 - George Lois, Herb Lubalin, Carl Ally, Bob Gage, Amil Gargano, Helmut Krone
- 1975 - Raymond Rubicam, Maxwell Sackheim
- 1974 - Ed McCabe, Shirley Polykoff,
- 1973 - John Caples, James Webb Young
- 1972 - Bob Levenson
- 1971 - Ron Rosenfeld
- 1970 - Howard Gossage
- 1969 - Mary Wells Lawrence
- 1968 - Phyllis K.Robinson
- 1967 - Bernice Fitz-Gibbon, Claude Hopkins
- 1966 - Julian Koenig
- 1965 - Rosser Reeves
- 1964 - Bill Bernbach
- 1963 - David Ogilvy
- 1962 - George Gribbin
- 1961 - Leo Burnett
Educator's Hall of Fame
- 2012 - Rob Lawton
References
- ^ Dougherty, Philip H. (May 11, 1981). One Club Honors Agencies. New York Times
- ^ <ref[1] The One Club
- ^ George Raine (January 21, 2004). "Got fun commercials?". San Francisco Chronicle.