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Jay Shetty

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Jay Shetty
Shetty in August 2021
Born
London, England
EducationQueen Elizabeth's School
Alma materCass Business School
Occupations
Years active2013–present
Notable workThink Like a Monk[1]
SpouseRadhi Devlukia[2]
Awards11th Shorty Awards

Jay Shetty is a British podcaster, author, and life coach, best known for his podcast On Purpose.[3]

Early life

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Shetty was born in London on 6th September 1987 to a Hindu family of Indian origin. He was raised in Barnet, North London and has a sister.[4][5] From childhood, he was a member of the International Society for Krishna Consciousness, known as the Hare Krishna movement or Hare Krishnas.[6] His mother is a Gujarati who was raised in Yemen and his father is a Tulu Bunt from Mangalore.[7] He attended Queen Elizabeth's School, Barnet,[8] then went on to graduate from the Cass Business School at the City, University of London.[9]

Career

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In a 2008 interview, Shetty stated that at a 2006 event in France of the Iskcon Pandava Sena (the Hare Krishna youth group) he had undergone a "massive transformation" and become much more appreciative of the Hare Krishna movement.[6]

In business school around 2007 (though Shetty had provided inconsistent accounts of when the event took place),[6] Shetty met Gauranga Das, a monk invited to speak at the school on selflessness and living a minimalist lifestyle.[10] Shetty spoke with Gauranga after his talk and followed him for the remainder of Gauranga's lecture circuit around the United Kingdom.[5] Shetty says that he spent four summers in India interning at corporations and training with the International Society for Krishna Consciousness (ISKCON). Shetty has often said that he spent three years, from 2010 to 2013, living the ISKCON lifestyle at an undisclosed ashram in Mumbai, India,[11][12][13] but his own blog posts and people familiar with his movements in that period indicate he spent most of this time making promotional videos at Bhaktivedanta Manor in Watford,[10] with Shetty writing in a blog post that he had arrived in India in October 2010 and had spent less than four months in the country before leaving again.[6]

Shetty began his career at Accenture, working on digital strategy and as a social media coach for the company's executives.[14][15] In 2016, Shetty broke away to become an independent content creator.[6] His work caught the attention of Arianna Huffington, who hired him to produce videos for Huffington Post about topics such as relationships.[14][16][9][17] Shetty stopped working for the HuffPost in early 2017, later releasing videos independently on Facebook and YouTube. By 2019, Shetty had over 1 million subscribers on YouTube and 20 million followers on Facebook.[6]

Shetty won a 2016 Asian Media Award for Best Blog[18][19] and a 2018 Streamy Awards in the Health and Wellness category.[20]

In 2018, Shetty made appearances on The Ellen DeGeneres Show and the Red Table Talk show (hosted by Jada Pinkett Smith) on Facebook, and became the "personal spiritual adviser" to Will Smith.[6]

President Joe Biden with Jay Shetty on July 26, 2023, in the White House

In 2019, Shetty launched the podcast On Purpose.[21] The podcast was downloaded 64 million times in its first year.[10] On Purpose became the number one health podcast in the world according to Forbes.[22][23] In July 2023, Shetty interviewed US President Joe Biden on his mental health initiatives in a podcast episode filmed at the White House.[24]

In April 2019, Shetty was honoured with the Outstanding Achievement Online Award at The Asian Awards and in May 2019 he won Best in Health & Wellness at the 11th Shorty Awards.[25]

In August 2019, YouTuber Nicole Arbour publicly criticized Shetty for plagiarizing quotes, leading him to remove 113 posts from his Instagram and begin adding attributions.[26][27][28]

Shetty is the co-founder of a video production company, Icon Media, along with Alex Kushneir.[29][14] In 2021, Shetty and his wife Radhi launched Sama Tea, an adaptogenic brand inspired by ayurveda.[30] In 2022, Shetty joined meditation product company Calm as its "Chief Purpose Officer".[31]

Shetty has conducted interviews with a number of public figures.[32][33]

Jay Shetty Certification School

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In 2020, Shetty founded the Jay Shetty Certification School, an online learning platform for becoming an accredited life coach. It claims to provide a Level 7 diploma, which is equivalent to a Master's degree in the United Kingdom.[34] A 2024 investigation into Shetty's career by The Guardian found that the school made misleading and erroneous claims of being Ofqual-regulated and in progression arrangements with the University of Chichester, as well as several other UK universities. Following the investigation, the website was altered to correct some of these claims. Marketing professor William Keep of The College of New Jersey has likened the school's business model to a multi-level marketing scheme, as many students are encouraged to recoup the $7,400 tuition cost by starting their own life coach training centers.[6]

Books

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Simon & Schuster published Shetty's 2020 book Think Like a Monk. The book offers advice on reducing stress and improving focus, based on Shetty's experiences from living at an ashram.[5] The book was a bestseller.[35][36][26]

Simon & Schuster published Shetty's second book in 2023 8 Rules of Love: How to Find It, Keep It, and Let It Go. The book offered advice for people struggled with relationships. The book was published on January 31, 2023 and within a week it became a New York Times best-seller[37]

Personal life

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Shetty lives in Los Angeles with his wife, Radhi Devlukia Shetty.[26] He is in the ownership group of Angel City of the National Women's Soccer League.[38]

Shetty presided over the 2022 wedding of Jennifer Lopez and Ben Affleck.[10][39]

References

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  1. ^ "The 75 Percent Rule for Success Jay Shetty Learned as a Monk". Inc. magazine. 4 September 2020. Archived from the original on 22 September 2020. Retrieved 14 September 2020.
  2. ^ "The untold truth of Jay Shetty's wife- Radhi Devlukia-Shetty". 8 February 2021. Archived from the original on 16 November 2021. Retrieved 16 November 2021.
  3. ^ "Sunday Funday with Jay Shetty and Radhi Devlukia". LA Times. Retrieved 12 April 2024.
  4. ^ Meltzer, Marisa. "A Former Monk, Now a Viral Life Coach: "I Want People to Discover Their Purpose"". WSJ. Archived from the original on 1 August 2023. Retrieved 2 August 2023.
  5. ^ a b c "Jay Shetty: 'I want to help people find calm in the chaos'". Eastern Eye. 16 September 2020. Archived from the original on 30 September 2020. Retrieved 30 September 2020.
  6. ^ a b c d e f g h McDermott, John (29 February 2024). "Uncovering the higher truth of Jay Shetty". The Guardian. Archived from the original on 4 March 2024. Retrieved 4 March 2024.
  7. ^ @theshilpashetty (3 July 2019). "We are Shetty, and speak the same language. No it's Not TULU...it's the language of gratitude..." Retrieved 5 September 2021 – via Instagram.
  8. ^ "Award-winning vlogger, filmmaker, online personality and former monk Jay Shetty (OE 1999–2006) has now been named in the 2017 Forbes European 30 Under 30". Queen Elizabeth's School. 20 February 2017. Archived from the original on 6 May 2019. Retrieved 5 May 2019.
  9. ^ a b "Facebook Goes Global in Courting Creators, Including YouTubers". Variety. 10 February 2019. Archived from the original on 18 April 2019. Retrieved 4 May 2019.
  10. ^ a b c d "'I'm living my highest purpose': mogul monk Jay Shetty on free market teachings". The Guardian. 12 September 2020. Archived from the original on 3 October 2020. Retrieved 30 September 2020.
  11. ^ "How to Live With More Intention, According to Former Monk Jay Shetty". GQ. 9 October 2020. Archived from the original on 12 October 2020. Retrieved 11 October 2020.
  12. ^ "These 3 Indian-origin men are set to change the world for the better". Vogue India. 15 August 2018. Archived from the original on 6 May 2019. Retrieved 5 May 2019.
  13. ^ Hoyle, Ben. "Jay Shetty: how to think like a monk (and make millions from mindfulness)". The Times. Archived from the original on 19 September 2020. Retrieved 11 October 2020.
  14. ^ a b c "Social media phenomenon Jay Shetty on his wild journey from monk to entrepreneur — and why he says being disappointed is a normal part of a meaningful life". Business Insider. Archived from the original on 16 October 2020. Retrieved 30 September 2020.
  15. ^ "Influencer Jay Shetty says successful people share 3 traits". Yahoo! Finance. Archived from the original on 20 September 2020. Retrieved 30 September 2020.
  16. ^ "Jay Shetty". Huffington Post. Archived from the original on 6 May 2019. Retrieved 4 May 2019.
  17. ^ "Jada Pinkett Smith Discusses Love Relationships with Jay Shetty". People. Archived from the original on 12 July 2019. Retrieved 14 July 2019.
  18. ^ "Asian Media Awards 2016 Winners List". Asian Media Awards. Archived from the original on 9 November 2023. Retrieved 24 March 2024.
  19. ^ "Jay Shetty: How He's Mastered The New Media Landscape". Forbes. Archived from the original on 4 August 2020. Retrieved 5 May 2019.
  20. ^ "8th Annual Nominees & Winners". Streamys. Archived from the original on 25 November 2018. Retrieved 5 May 2019.
  21. ^ "Jay Shetty". Simon & Schuster. Archived from the original on 27 January 2023. Retrieved 27 January 2023.
  22. ^ "Jay Shetty Teaches You How To Think Like A Monk". Forbes. Archived from the original on 9 September 2020. Retrieved 14 September 2020.
  23. ^ "Social Media Star Jay Shetty On How To Think Like A Monk". Grazia magazine. Archived from the original on 25 September 2020. Retrieved 14 September 2020.
  24. ^ Holland, Steve (31 July 2023). "Biden Talks Bullies, Grandchildren and Compromise on Shetty Podcast". Reuters. Archived from the original on 19 August 2023. Retrieved 4 March 2024.
  25. ^ "Winners of the 9th Asian Awards". The Asian Awards. Archived from the original on 16 August 2019. Retrieved 4 September 2019.
  26. ^ a b c "Internet Star 'Exposes' Award-Winning Life Coach Jay Shetty for Plagiarizing Quotes". The National. 27 August 2019. Archived from the original on 14 September 2019. Retrieved 30 September 2020.
  27. ^ "BeingIndian.com". Beingindian. Archived from the original on 24 February 2020. Retrieved 14 August 2020.
  28. ^ "YouTuber Nicole Arbour Exposes Internet Guru And Ex-Monk Jay Shetty, Accuses Him Of Plagiarism!". IndiaTimes. 27 August 2019. Archived from the original on 2 December 2019. Retrieved 14 August 2020.
  29. ^ "Influencer Jay Shetty's Icon Media sets shop in India". Exchange Media. Archived from the original on 11 August 2020. Retrieved 30 September 2020.
  30. ^ "Sama Tea Launches with a Community Focus and 80,000 on Its Waitlist". World Tea News. 6 October 2021. Archived from the original on 23 May 2022. Retrieved 28 April 2022.
  31. ^ "Calm Announces Former Monk Jay Shetty as Chief Purpose Officer". Athletech News. 9 February 2022. Archived from the original on 14 February 2022. Retrieved 27 April 2022.
  32. ^ "Forbes 30 Under 30 Europe: Media". Forbes. Archived from the original on 19 January 2017. Retrieved 5 May 2019.
  33. ^ "Meet Jay Shetty, the Motivational Vlogger and Ex-Monk Who Has Fans in the Kardashians & Ellen DeGeneres". People. Archived from the original on 22 November 2019. Retrieved 19 February 2020.
  34. ^ Shetty, Jay. "About Jay Shetty Certification School". Jay Shetty Certification School. Archived from the original on 4 March 2024. Retrieved 4 March 2024.
  35. ^ "Bestselling Books Week Ended September 19". The Wall Street Journal. 24 September 2020. Archived from the original on 29 September 2020. Retrieved 30 September 2020.
  36. ^ "Opting Out Of The Media Mind Game, An Excerpt From The NY Times Best-Seller 'Think Like A Monk' By Jay Shetty". CBS. 23 September 2020. Archived from the original on 27 March 2021. Retrieved 30 September 2020.
  37. ^ Tingley, Anna (17 February 2023). "Jay Shetty Rules Bestseller Lists Once Again With New Book '8 Rules of Love'". Variety. Retrieved 24 September 2024.
  38. ^ "Jay Shetty". Angel City FC. Archived from the original on 16 December 2023. Retrieved 16 December 2023.
  39. ^ Gawley, Paige (18 August 2022). "Jay Shetty to Officiate Jennifer Lopez and Ben Affleck's Georgia Wedding: What to Know About the Podcast Host". Entertainment Tonight. Archived from the original on 4 March 2024. Retrieved 24 March 2024.
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