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Opinion polling for the next United Kingdom general election

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Opinion polling for the next United Kingdom general election is being carried out continually by various organisations to gauge voting intention. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules. The dates of these opinion polls range from the previous general election on 4 July 2024 to the present.

The next general election must be held no later than 15 August 2029 under the Dissolution and Calling of Parliament Act 2022. The Act mandates that any Parliament automatically dissolves five years after it first met – unless it is dissolved earlier at the request of the prime minister – and polling day occurs no more than 25 working days later.

Graphical summary

[edit]

The chart below shows opinion polls conducted since the 2024 general election. The trend lines are local regressions (LOESS). The bar on the left represents the previous election, and the bar on the right represents the latest possible date of the next election.

Most recent polling by pollster

[edit]

This section collates the most recent opinion poll released by each pollster.[1]

Pollster Dates
conducted
Lab Con Ref LD Grn Lead
YouGov 2–3 Mar 2025 26% 21% 25% 14% 9% Lab +1 over Ref
Techne 26–27 Feb 2025 26% 22% 25% 13% 8% Lab +1 over Ref
Find Out Now 26 Feb 2025 23% 21% 28% 13% 10% Ref +5 over Lab
BMG Research 25–26 Feb 2025 26% 22% 27% 12% 8% Ref +1 over Lab
More In Common 21–24 Feb 2025 23% 25% 24% 16% 8% Con +1 over Ref
Opinium 19–21 Feb 2025 28% 21% 26% 12% 8% Lab +2 over Ref
Survation 28–29 Jan 2025 27% 22% 24% 13% 8% Lab +3 over Ref
Whitestone Insight 22–23 Jan 2025 25% 20% 24% 12% 13% Lab +1 over Ref
Deltapoll 17–20 Jan 2025 29% 25% 22% 11% 8% Lab +4 over Con
JL Partners 10–14 Jan 2025 26% 25% 22% 13% 9% Lab +1 over Con
Stonehaven 6–9 Dec 2024 28% 24% 21% 13% 8% Lab +4 over Con
We Think 7–8 Aug 2024 33% 20% 21% 11% 8% Lab +12 over Ref
General election (GB) 4 Jul 2024 34.7% 24.4% 14.7% 12.5% 6.9% Lab +10.3 over Con

National poll results

[edit]

Most opinion polls do not cover Northern Ireland, which has different major political parties from the rest of the United Kingdom. This distinction is made in the tables below in the area column, where "GB" means Great Britain (England, Scotland and Wales), and "UK" means the entire United Kingdom. Plaid Cymru only stand candidates in Wales and the Scottish National Party only stand candidates in Scotland. Due to rounding total figures might not add up to 100%.

2025

[edit]
Dates
conducted
Pollster Client Area Sample
size
Lab Con Ref LD Grn SNP PC Others Lead
2–3 Mar YouGov [2] The Times GB 2,222 26% 21% 25% 14% 9% 3% 1% 2% Lab +1
26–27 Feb Techne[3] N/A UK 1,643 26% 22% 25% 13% 8% 2% 4% Lab +1
26 Feb FindOutNow [4] N/A GB 3,363 23% 21% 28% 13% 10% 3% 1% 1% Ref +5
25–26 Feb BMG Research[5] The i GB 1,586 26% 22% 27% 12% 8% 3% 1% 1% Ref +1
23–24 Feb YouGov [6] Sky News / The Times GB 2,415 24% 22% 25% 16% 8% 3% 1% 2% Ref +1
21–24 Feb More in Common[7] N/A GB 2,013 23% 25% 24% 16% 8% 2% 0% 2% Con +1
19–21 Feb Opinium[8] The Observer GB 2,050 28% 21% 26% 12% 8% 3% 2% Lab +2
19–20 Feb Techne[9] N/A UK 1,639 25% 22% 26% 12% 7% 3% 5% Ref +1
19 Feb Find Out Now[10] N/A GB 2,393 24% 20% 28% 12% 10% 2% 1% 2% Ref +4
14–18 Feb More in Common[11] N/A GB 4,101 25% 23% 26% 12% 7% 2% 1% 3% Ref +1
16–17 Feb YouGov[12] N/A GB 2,436 25% 21% 27% 14% 9% 3% 1% 1% Ref +2
12–13 Feb Techne[13] N/A UK 1,637 26% 22% 25% 12% 8% 2% 5% Lab +1
12 Feb Find Out Now

[14]

N/A GB 3,421 23% 21% 29% 12% 9% 3% 1% 2% Ref +6
9–10 Feb YouGov[15] N/A GB 2,419 25% 21% 26% 14% 9% 3% 1% 1% Ref +1
7–10 Feb More in Common[16] N/A GB 2,005 25% 23% 25% 12% 8% 2% 1% 3% Tie
5–7 Feb Opinium[8] The Observer GB 1,493 27% 22% 26% 11% 8% 3% 1% 2% Lab +1
5–6 Feb Techne[17] N/A UK 1,645 25% 23% 25% 13% 7% 2% 5% Tie
5 Feb Find Out Now[18] N/A GB 2,487 25% 18% 29% 13% 10% 3% 1% 2% Ref +4
2–3 Feb YouGov[19] Sky News[20] GB 2,465 24% 21% 25% 14% 9% 3% 1% 2% Ref +1
31 Jan3 Feb More in Common[21] N/A GB 2,044 24% 26% 24% 13% 6% 3% 1% 3% Con +2
29–30 Jan Techne[22] N/A UK 1,633 26% 23% 24% 12% 7% 3% 5% Lab +2
29 Jan Find Out Now[23] N/A GB 2,487 23% 21% 27% 11% 10% 3% 1% 3% Ref +4
28–29 Jan BMG Research[24] The i GB 1,514 25% 25% 24% 14% 8% 3% 1% 1% Tie
28–29 Jan Survation[25] N/A UK 1,670 27% 22% 24% 13% 8% 3% 4% Lab +3
26–27 Jan YouGov[26] The Times GB 2,523 27% 22% 23% 14% 9% 3% 1% 2% Lab +4
24–27 Jan More in Common[27] N/A GB 2,009 25% 24% 25% 13% 7% 2% 1% 3% Tie
22–29 Jan Find Out Now
Electoral Calculus[28] (MRP)
PLMR GB 5,743 23% 23% 24% 11% 8% 3% 1% 6% Ref +1
22–24 Jan Opinium[29] The Observer GB 2,050 28% 21% 27% 11% 8% 3% 1% 2% Lab +1
22–23 Jan Whitestone Insight[30] Daily Express GB 2,012 25% 20% 24% 12% 13% 3% 3% Lab +1
22–23 Jan Techne[31] N/A UK 1,643 25% 24% 24% 13% 7% 2% 5% Lab +1
22 Jan Find Out Now[32] N/A GB 2,380 22% 23% 26% 12% 10% 3% 1% 3% Ref +3
19–20 Jan YouGov[33] The Times GB 2,466 26% 22% 24% 14% 9% 3% 1% 2% Lab +2
17–20 Jan More in Common[34] N/A GB 2,016 24% 25% 25% 12% 7% 3% 1% 3% Tie
17–20 Jan Deltapoll[35] Institute for Government GB 1,500 29% 25% 22% 11% 8% 3% 2% Lab +4
15–16 Jan Techne[36] N/A UK 1,624 26% 25% 23% 12% 7% 2% 5% Lab +1
15 Jan Find Out Now[37] N/A GB 2,386 24% 25% 25% 12% 10% 3% 1% 2% Tie
10–14 Jan JL Partners[38] The Sunday Times GB 2,007 26% 25% 22% 13% 9% 2% 1% 3% Lab +1
12–13 Jan YouGov[39] The Times GB 2,279 26% 22% 25% 14% 8% 3% 1% 2% Lab +1
10–13 Jan More in Common[40] N/A GB 1,587 24% 25% 24% 12% 8% 3% 1% 3% Con +1
8–10 Jan Opinium[41] The Observer GB 2,050 29% 23% 24% 10% 9% 2% 1% 2% Lab +5
8 Jan Find Out Now[42] N/A GB 2,076 25% 20% 25% 11% 11% 3% 1% 2% Tie
6–8 Jan More in Common[43] N/A GB 2,011 26% 26% 22% 12% 7% 3% 1% 2% Tie
30 Dec – 3 Jan Deltapoll[44] Mail on Sunday GB 1,532 30% 23% 22% 12% 9% 3% 1% 1% Lab +7

2024

[edit]
Dates
conducted
Pollster Client Area Sample
size
Lab Con Reform Lib Dems Green SNP PC Others Lead
19–23 Dec Deltapoll[45] The Mirror GB 1,552 29% 25% 21% 12% 8% 4% 0% 1% Lab +4
18–20 Dec Opinium[46] The Observer GB 1,472 29% 23% 22% 11% 10% 3% 1% 2% Lab +6
18–19 Dec Techne[47] N/A UK 1,642 27% 26% 21% 12% 7% 2% 5% Lab +1
12–16 Dec Survation[48] N/A UK 2,030 30% 25% 20% 11% 7% 2% 1% 2% Lab +5
11–12 Dec Techne[49] N/A UK 1,634 27% 25% 22% 11% 7% 2% 6% Lab +2
11 Dec Find Out Now[50] N/A GB 2,659 26% 23% 25% 11% 9% 3% 1% 2% Lab +1
6–10 Dec More in Common[51] N/A GB 2,432 26% 26% 19% 13% 8% 3% 1% 4% Tie
6–9 Dec Stonehaven[52] (MRP) N/A GB 2,072 28% 24% 21% 13% 8% 3% 1% 2% Lab +4
5–6 Dec Techne[53] N/A UK 1,644 27% 25% 21% 12% 7% 2% 6% Lab +2
4 Dec Find Out Now[54] N/A GB 2,607 23% 26% 24% 11% 9% 3% 1% 2% Con +2
29 Nov2 Dec More in Common[55] N/A GB 2,002 26% 28% 21% 13% 7% 3% 1% 2% Con +2
27–29 Nov Opinium[56] The Observer GB 2,050 29% 25% 21% 10% 9% 3% 1% 2% Lab +4
27–28 Nov Techne[57] N/A UK 1,648 28% 27% 18% 13% 6% 2% 6% Lab +1
27 Nov Find Out Now[58] N/A GB 2,316 25% 27% 22% 12% 9% 3% 1% 2% Con +2
26–27 Nov BMG Research[59] The i GB 1,531 29% 27% 20% 12% 7% 3% 0% 2% Lab +2
26–27 Nov More in Common[60] N/A GB 1,972 27% 30% 18% 12% 8% 2% 1% 2% Con +3
20–21 Nov Techne[61] N/A UK 1,632 29% 27% 17% 12% 7% 2% 6% Lab +2
19–21 Nov More in Common[62] N/A GB 2,002 25% 28% 19% 13% 8% 3% 1% 3% Con +3
14–18 Nov Deltapoll[63] N/A GB 1,749 29% 27% 18% 12% 8% 4% 1% 1% Lab +2
13–14 Nov JL Partners[64] The Sun / Politico GB 2,024 27% 26% 20% 12% 9% 3% 3% Lab +1
13–14 Nov Techne[65] N/A GB 1,643 28% 27% 17% 13% 7% 2% 6% Lab +1
11–13 Nov Opinium[66] The Observer GB 1,646 30% 24% 21% 12% 8% 3% 1% 1% Lab +6
8–11 Nov More in Common[67] N/A GB 2,007 27% 29% 19% 11% 8% 2% 1% 4% Con +2
6–7 Nov Techne[68] N/A UK 1,636 29% 25% 18% 13% 7% 2% 6% Lab +4
2 Nov Kemi Badenoch is elected leader of the Conservative Party
31 Oct – 16 Dec More in Common[69] (MRP) N/A GB 11,024 25% 26% 21% 14% 8% 2% 1% 3% Con +1
30 Oct1 Nov More in Common[70] N/A GB 2,007 28% 26% 18% 14% 8% 3% 1% 3% Lab +2
30–31 Oct Opinium[71] The Observer GB 1,548 31% 24% 20% 10% 10% 2% 0% 3% Lab +7
30–31 Oct BMG Research[72] The i GB 1,511 28% 29% 17% 13% 8% 2% 1% 2% Con +1
30–31 Oct Techne[73] N/A UK 1,632 30% 24% 18% 14% 7% 2% 5% Lab +6
23–24 Oct Techne[74] N/A UK 1,644 29% 24% 19% 13% 7% 2% 6% Lab +5
16–18 Oct Opinium[75] The Observer GB 1,565 31% 24% 20% 12% 8% 2% 1% 2% Lab +7
16–17 Oct Techne[76] N/A UK 1,636 28% 25% 19% 13% 7% 2% 6% Lab +3
11–13 Oct JL Partners[77] The Telegraph GB 2,000 29% 25% 19% 14% 7% 2% 1% 2% Lab +4
9–10 Oct Techne[78] N/A UK 1,651 29% 24% 19% 12% 7% 2% 7% Lab +5
9–10 Oct More in Common[79] The Times GB 2,000 27% 27% 21% 13% 7% 2% 1% 1% Tie
5–7 Oct More in Common[80] Politico GB 2,023 29% 28% 19% 11% 7% 2% 0% 3% Lab +1
4–7 Oct Deltapoll[81] N/A GB 2,108 29% 25% 18% 14% 8% 4% 1% 1% Lab +4
2–4 Oct Opinium[82] The Observer GB 1,491 31% 24% 20% 11% 8% 3% 2% Lab +7
2–3 Oct BMG Research[83] i GB 1,562 30% 25% 20% 13% 7% 3% 0% 1% Lab +5
2–3 Oct Techne[84] N/A UK 1,643 31% 23% 18% 13% 7% 2% 6% Lab +8
25–26 Sep Techne[85] N/A UK 1,638 32% 22% 18% 13% 7% 2% 6% Lab +10
24–25 Sep More in Common[86] N/A GB 2,080 30% 26% 18% 13% 8% 3% 1% 2% Lab +4
18–19 Sep Techne[87] The Independent UK 1,641 33% 21% 18% 13% 7% 2% 6% Lab +12
10–12 Sep More in Common[88] Politico GB 1,542 29% 25% 18% 14% 8% 3% 1% 4% Lab +4
29 Aug BMG Research[89] i GB 1,560 30% 26% 19% 12% 8% 3% 1% 2% Lab +4
7–8 Aug We Think[90] N/A GB 1,278 33% 20% 21% 11% 8% 3% 1%
4%
Independents on 3%
Other on 1%
Lab +12
5–7 Aug BMG Research[91] i GB 1,523 33% 24% 18% 12% 8% 4% Lab +9
30 Jul5 Aug Stonehaven[92] N/A GB 2,048 34% 22% 17% 12% 9% 6% Lab +12
25–26 Jul We Think[93] N/A GB 2,012 36% 22% 17% 11% 7% 2% 1%
4%
Independents on 3%
Other on 1%
Lab +14
11–12 Jul We Think[94] N/A GB 2,005 39% 20% 16% 11% 9% 2% 3% Lab +19
4 Jul 2024 2024 general election UK 33.7% 23.7% 14.3% 12.2% 6.8% 2.5% 0.7% 6.1% Lab +10.0
GB 34.7% 24.4% 14.7% 12.5% 6.9% 2.6% 0.7% 3.5% Lab +10.3

Preferred prime minister

[edit]

Some pollsters ask voters which of the party leaders they would prefer as prime minister.

Dates
conducted
Pollster Sample
size
Keir Starmer Kemi Badenoch Nigel Farage Ed Davey Other None Don't know Lead
21–24 Feb 2025 More in Common[7] 2,013 22% 11% 23% 44% 1
19–21 Feb 2025 Opinium[8] 2,050 25% 15% 45% 15% 10
18 Feb 2025 Redfield & Wilton Strategies[95] 1,500 32% 27% 41% 5
36% 37% 26% 1
14–18 Feb 2025 More in Common[11] 4,101 23% 10% 25% 43% 2
13–17 Feb 2025 Lord Ashcroft Polls[96] 5,099 29% 17% 54% 12
30% 9% 23% 38% 7
7–10 Feb 2025 More in Common[16] 2,005 22% 13% 24% 41% 2
6–7 Feb 2025 YouGov[97] 2,275 31% 20% 11
36% 26% 10
24% 16% 8
22% 22% Tie
17% 26% 9
25% 30% 5
5–7 Feb 2025 Opinium[98] 2,050 24% 15% 46% 15% 9
31 Jan3 Feb 2025 More in Common[99] 2,044 22% 12% 24% 42% 2
28–29 Jan 2025 Survation[25] 2,010 34% 31% 44% 3
24–27 Jan 2025 More in Common[27] 2,009 21% 12% 23% 44% 2
16–20 Jan 2025 Lord Ashcroft Polls[100] 5,231 29% 18% 53% 11
31% 11% 21% 37% 10
17 Jan 2025 YouGov[101] 2,266 19% 9% 20% 8% 34% 1
10–14 Jan 2025 JL Partners[38] 2,007 29% 26% 44% 3
38% 33% 29% 5
10–13 Jan 2025 More in Common[102] 2,005 21% 12% 20% 47% 1
8–10 Jan 2025 Opinium[41] 2,050 26% 16% 42% 16% 10
18–20 Dec 2024 Opinium[103] 2,010 25% 16% 41% 17% 9
13–17 Dec 2024 Ipsos[104] 1,137 32% 18% 27% 14
37% 25% 21% 12
16% 23% 40% 7
12–16 Dec 2024 Survation[105] 2,030 35% 30% 35% 5
6–10 Dec 2024 More in Common[106] 2,432 28% 23% 49% 5
26–27 Nov 2024 YouGov[107] 2,203 27% 22% 4% 47% 5
2 Nov 2024 Kemi Badenoch is elected leader of the Conservative Party
Dates
conducted
Pollster Sample
size
Keir Starmer Rishi Sunak Nigel Farage Ed Davey Other None Don't know Lead
18–20 Oct 2024 Savanta[108] 2,135 39% 32% 45% 11% 7
2–4 Oct 2024 Opinium[109] 2,003 25% 19% 45% 6
25–27 Sep 2024 Opinium[110] 2,049 27% 18% 46% 10% 9
18–20 Sep 2024 Opinium[111] 2,050 28% 18% 44% 10% 10
28–30 Aug 2024 Opinium[112] 2,040 34% 15% 40% 11% 19
14–16 Aug 2024 Opinium[113] 1,996 36% 16% 37% 12% 20
7–8 Aug 2024 We Think[114] 1,278 26% 10% 20% 5% 20% 15% 6
31 Jul2 Aug 2024 Opinium[115] 2,063 38% 14% 37% 11% 24
25–26 Jul 2024 We Think[116] 2,012 30% 11% 18% 4% 18% 15% 12
17–19 Jul 2024 Opinium[117] 2,010 37% 14% 34% 15% 23
11–12 Jul 2024 We Think[118] 2,005 30% 11% 14% 5% 20% 13% 16

Seat projections

[edit]

MRP polls

[edit]
Date(s)
conducted
Pollster Client Sample
size
Area Lab Con LD SNP Ref Grn Plaid Others Majority
22 – 29 Jan 2025 Electoral Calculus / Find Out Now[119] PLMR[120] 5,743 GB 174 178 57 37 175 4 2 5 Hung
(Con 148 short)
30 Nov 2024 – 5 Jan 2025 Focaldata[121] Hope not Hate[122] 17,790 GB 287 163 63 22 76 4 4 13 Hung
(Lab 39 short)
31 Oct – 16 Dec 2024 More in Common[123] N/A 11,024 GB 228 222 58 37 72 2 4 26[a] Hung
(Lab 98 short)
6–9 Dec 2024 Stonehaven[124] N/A 2,072 GB 278 157 47 24 120 3 2 19[a] Hung
(Lab 48 short)
2 Nov 2024 Kemi Badenoch is elected leader of the Conservative Party
4 Jul 2024 2024 general election UK 411 121 72 9 5 4 4 Lab 174

POLARIS projections

[edit]

Political Analysis through Regional and Local Insights System (POLARIS) is a novel model created by J.L. Partners, using council by-elections to predict election outcomes.[125]

Date(s)
conducted
Pollster Client Sample
size
Area Lab Con LD SNP Ref Grn Plaid Oth Majority
Through January 2025 J.L. Partners[126] N/A 306,817[b] GB 200 190 70 42 102 7 4
Hung
(Lab 126 short)
Through December 2024 J.L. Partners[127] N/A 280,000 GB 256 208 66 6 71 5 4


Hung
(Lab 70 short)
2 Nov Kemi Badenoch is elected leader of the Conservative Party
4 Jul 2024 2024 general election UK 411 121 72 9 5 4 4 Lab 174

Sub-national poll results

[edit]

Northern Ireland

[edit]
Date(s)
conducted
Pollster Client Sample
size
Sinn Féin DUP Alliance UUP SDLP TUV Others Lead
4 Jul 2024 2024 general election[128] 27.0% 22.1% 15.0% 12.2% 11.1% 6.2% 6.4% 4.9

Scotland

[edit]
Graph of opinion polls conducted in Scotland
Date(s)
conducted
Pollster Client Sample
size
Lab SNP Con LD Ref Grn Others Lead
15–20 Jan 2025 Find Out Now[129] The Herald 1,334 18% 31% 12% 10% 17% 7% 5% 14
11–14 Jan 2025 Norstat[130] The Sunday Times 1,026 18% 32% 13% 11% 17% 6% 3% 14
7–13 Jan 2025 Survation[131] N/A 1,024 24% 33% 14% 9% 15% 4% 1% 9
17–24 Dec 2024 Find Out Now[132] The National[133] 1,774 20% 34% 14% 9% 15% 6% 2% 14
4–6 Dec 2024 Norstat[134] The Sunday Times 1,013 20% 31% 14% 9% 15% 6%
4%
Alba on 3%
Other on 1%
11
1–15 Nov 2024 Survation[135] Progress Scotland 3,016 28% 31% 15% 6% 13% 5%
3%
Alba on 2%
Other on 1%
3
30 Oct1 Nov 2024 Norstat[136] The Sunday Times 1,013 23% 30% 15% 10% 14% 6%
2%
Alba on 1%
Other on 1%
7
27 Sep 2024 Russell Findlay is elected leader of the Scottish Conservatives
10–13 Sep 2024 Survation[137] Progress Scotland 2,059 31% 31% 14% 9% 11% 3%
1%
Alba on 1%
Other on 0%
Tie
5–11 Sep 2024 Opinium[138] The Sunday Times[139] 1,028 25% 32% 14% 8% 11% 7% 2% 7
20–22 Aug 2024 Norstat[140] The Sunday Times 1,011 32% 29% 12% 8% 12% 5%
2%
Alba on 2%
Other on 1%
3
4 Jul 2024 2024 general election[141] 35.3% 30.0% 12.7% 9.7% 7.0% 3.8% 1.6% 5.3

Wales

[edit]
Dates
conducted
Pollster Client Sample
size
Lab Con Ref Pld LD Grn Oth Lead
3–5 Dec 2024 Darren Millar is elected leader of the Welsh Conservatives
18 Oct4 Nov 2024 Survation[142] Reform UK 2,006 33% 18% 21% 13% 9% 5% 0% 12
4 Jul 2024 2024 general election[143] 37.0% 18.2% 16.9% 14.8% 6.5% 4.7% 1.9% 18.8

English mayoral regions

[edit]

Cambridgeshire and Peterborough

[edit]
Dates
conducted
Pollster Client Sample
size
Con Lab LD Ref Grn Others Lead
Nov–Dec 2024 Stonehaven[144] PoliticsHome 6,500 28% 24% TBD TBD TBD TBD 4
4 Jul 2024 2024 general election 30.1% 25.0% 22.0% 12.7% 6.6% 3.7% 5.1

Greater Lincolnshire

[edit]
Dates
conducted
Pollster Client Sample
size
Con Lab Ref LD Grn Others Lead
Nov–Dec 2024 Stonehaven[145] PoliticsHome 6,500 33% 24% 28% TBD TBD TBD 5
4 Jul 2024 2024 general election 34.0% 29.1% 23.6% 5.1% 4.5% 3.6% 4.9

Hull and East Yorkshire

[edit]
Dates
conducted
Pollster Client Sample
size
Lab Con Ref LD Grn Others Lead
Nov–Dec 2024 Stonehaven[146] PoliticsHome 6,500 30% 26% 30% TBD TBD TBD Tie
4 Jul 2024 2024 general election 37.7% 26.2% 21.9% 7.8% 4.7% 1.7% 11.5

London

[edit]
Dates
conducted
Pollster Client Sample
size
Lab Con LD Grn Ref Others Lead
30 Oct11 Nov 2024 Savanta[147] N/A ? 36% 24% 12% 12% 13% 3% 12
4 Jul 2024 2024 general election 43.0% 20.6% 11.0% 10.0% 8.7% 6.7% 22.7

100 most rural constituencies

[edit]

In November 2024, Survation conducted a survey of the 100 "most rural" constituencies.

Dates
conducted
Pollster Client Sample
size
Con Lab LD Ref Grn Others Lead
14–21 Nov 2024 Survation[148] Country Land and Business Association 1,007 34% 21% 18% 21% 7% 0% 13
4 Jul 2024 2024 general election (Survation)[148] 33.9% 23.6% 19.1% 16.1% 6.0% 1.4% 10.4

Approval polling

[edit]

Leadership approval

[edit]

Various organisations have carried out opinion polling to gauge the opinions that voters hold towards political leaders. The polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.

Dates
conducted
Pollster Sample
size
Keir Starmer Kemi Badenoch Nigel Farage Ed Davey Carla Denyer Adrian Ramsay
Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net
25–26 Feb 2025 BMG Research 1,586 24% 54% –30 23% 22% +1 32% 33% –1 23% 18% +5
21–24 Feb 2025 More in Common 2,013 19% 58% –39 13% 37% –24 26% 38% –12
19–21 Feb 2025 Opinium 2,050 21% 55% –34 18% 38% –20 30% 38% –8 21% 22% –1
18 Feb 2025 Redfield & Wilton Strategies 1,500 30% 48% –18
14–18 Feb 2025 More in Common 4,101 20% 57% –37 15% 36% –21 30% 38% –8 16% 26% –10
16–17 Feb 2025 YouGov 2,436 26% 66% –40 17% 51% –34 30% 60% –30 27% 32% –5 7% 13% –5 4% 12% –8
12 Feb 2025 Redfield & Wilton Strategies 2,300 29% 24% +5
7–10 Feb 2025 More in Common 2,005 19% 60% –41 17% 36% –19 29% 40% –11 19% 24% –5
5–7 Feb 2025 Opinium 2,050 22% 56% –34 20% 35% –15 31% 38% –7 22% 21% +1
31 Jan3 Feb 2025 More in Common 2,044 18% 56% –38 15% 33% –18 26% 38% –12 15% 24% –9
28–29 Jan 2025 BMG Research 1,514 22% 55% –33 23% 23% 0 32% 35% –3 22% 18% +4
28–29 Jan 2025 Survation 2,010 30% 49% –19 33% 31% +2 35% 42% –7 28% 25% +3
24–27 Jan 2025 More in Common 2,009 16% 58% –42 16% 32% –16 27% 39% –12 15% 24% –9
22–24 Jan 2025 Opinium 2,050 21% 55% –34 19% 34% –15 32% 39% –7 21% 21% 0
17–20 Jan 2025 More in Common 2,016 20% 56% –36 16% 33% –17 27% 39% –12 15% 24% –9
17–20 Jan 2025 Deltapoll 1,500 29% 64% –35 29% 45% –16
10–13 Jan 2025 More in Common 2,102 19% 58% –39 14% 32% –18 25% 42% –17
8–10 Jan 2025 Opinium 2,050 22% 55% –33 21% 34% –13 30% 39% –9 22% 20% +2
30 Dec3 Jan 2025 Deltapoll 1,532 26% 68% –42 25% 46% –21
19–23 Dec 2024 Deltapoll 1,552 28% 64% –36 34% 38% –4
18–20 Dec 2024 Opinium 2,010 22% 54% –32 21% 32% –12 29% 38% –9 23% 20% +3
12–16 Dec 2024 Survation 2,030 35% 44% –9 36% 25% +11 37% 37% 0 29% 23% +6
12–13 Dec 2024 YouGov 2,215 25% 66% –41 18% 49% –31 28% 62% –34
6–10 Dec 2024 More in Common 2,432 19% 55% –36 18% 27% –9 27% 38% –11 17% 25% '–8
27 Nov4 Dec 2024 Ipsos 1,028 27% 61% –34 19% 34% –15 30% 27% +3
27–29 Nov 2024 Opinium 2,020 22% 54% –32 22% 28% –6 29% 38% –9 22% 21% +1
26–27 Nov 2024 BMG Research 1,531 25% 53% –28 23% 16% +7 27% 34% –7 23% 18% +5
26–27 Nov 2024 More in Common 1,749 24% 53% –29 20% 26% –6 25% 41% –16
14–18 Nov 2024 Deltapoll 1,749 29% 61% –32 24% 38% –14
13–14 Nov 2024 JL Partners 2,024 25% 48% –23 22% 23% –1 31% 41% –10 20% 21% –1 12% 12% - 11% 10% +1
11–13 Nov 2024 Opinium 2,068 25% 50% –25 20% 25% –5 29% 37% –8 23% 19% +3
8–11 Nov 2024 Ipsos 1,139 23% 52% –29 21% 39% –18 28% 48% –20 21% 31% –10 17% 26% –9 16% 26% –10
8–11 Nov 2024 More In Common 2,111 24% 48% –24 17% 19% –2 16% 21% –5
8–10 Nov 2024 YouGov 2,099 28% 61% –33 21% 41% –20 30% 61% –31 24% 31% –7 7% 14% –7 4% 12% –8
2 Nov Kemi Badenoch is elected leader of the Conservative Party
Dates
conducted
Pollster Sample
size
Keir Starmer Rishi Sunak Nigel Farage Ed Davey Carla Denyer Adrian Ramsay
Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net
30–31 Oct 2024 BMG Research 1,511 23% 49% –26 28% 33% –5 28% 35% –7 19% 19% -
30–31 Oct 2024 Opinium 2,016 26% 50% –24 23% 45% –22 28% 40% –12 23% 19% +4
18–20 Oct 2024 Savanta 2,135 30% 48% –18 28% 49% –21 31% 46% –14 22% 28% –5 15% 20% –5 13% 20% –7
16–18 Oct 2024 Opinium 2,007 21% 53% –32 20% 45% –25 25% 39% –14 22% 20% +2
9–10 Oct 2024 More In Common 2,073 18% 56% –38 18% 49% –31
5–7 Oct 2024 More In Common 2,023 21% 54% –33 19% 51% –32
4–7 Oct 2024 Deltapoll 2,108 30% 61% –31 27% 65% –38
4–6 Oct 2024 YouGov 2,121 27% 63% –36 24% 66% –42 28% 63% –35 25% 32% –7
2–4 Oct 2024 Opinium 2,055 24% 52% –28 18% 47% –29 26% 42% –16 21% 21% -
2–3 Oct 2024 BMG Research 1,562 25% 50% –25 23% 41% –18 29% 32% –4 21% 20% +1
25–27 Sep 2024 Opinium 2,003 23% 53% –30 20% 46% –26 29% 40% –11 22% 23% –1
24–25 Sep 2024 More In Common 2,080 21% 48% –27 17% 52% –35
20–22 Sep 2024 YouGov 2,137 30% 60% –30 24% 68% –44 28% 63% –35 27% 36% –9
18–20 Sep 2024 Opinium 2,050 24% 50% –26 21% 46% –25 27% 39% –12 24% 21% +3
9 Sep 2024 More In Common 2,024 25% 45% –20
29 Aug 2024 BMG Research 1,560 28% 44% –16 22% 46% –24 28% 37% –9 19% 21% –2
24–27 Aug 2024 More In Common 2,015 27% 43% –16 17% 58% –41
14–16 Aug 2024 Opinium 2,000 32% 38% –6 20% 50% –30 24% 43% –19 21% 21% -
7–8 Aug 2024 We Think 1,278 33% 42% –9 22% 57% –35 29% 44% –15 18% 36% –18 14% 28% –14 10% 26% –16
5–7 Aug 2024 BMG Research 1,523 30% 33% –3 19% 42% –23 23% 37% –14 21% 16% +5
5–6 Aug 2024 YouGov 2,163 37% 53% –16 23% 71% –48 25% 67% –42
31 Jul2 Aug 2024 Opinium 2,063 35% 32% +3 18% 48% –30 25% 40% –15 24% 19% +5 19% 17% +2 19% 17% +2
30–31 Jul 2024 YouGov 2,233 40% 49% –9 23% 70% –47 27% 62% –35 27% 33% –6 9% 12% –3 3% 10% –7
25–26 Jul 2024 We Think 2,012 42% 37% +5 25% 61% –36 30% 50% –20 21% 36% –15 16% 34% –18 12% 32% –20
17–19 Jul 2024 Opinium 2,010 38% 20% +18 20% 42% –22 25% 18% +7 21% 15% +6 21% 15% +6
11–12 Jul 2024 We Think 2,005 38% 15% +23 21% 31% –10
5–8 Jul 2024 YouGov[149] 2,102 44% 47% –3 23% 70% –47 27% 65% –38 34% 29% +5 13% 16% –3 7% 14% –7
5–6 Jul 2024 Ipsos[150] 1,141 40% 33% +7 21% 57% –36 26% 52% –26 29% 26% +3

Party approval

[edit]
Dates
conducted
Pollster Sample
size
Labour Conservative Reform Lib Dems Green
Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net Pos. Neg. Net
21–24 Feb 2025 More in Common[7] 2,013 18% 57% –39
14–18 Feb 2025 More in Common[11] 4,101 18% 58% –40 14% 50% –36
16–17 Feb 2025 YouGov[151] 2,436 29% 64% –35 24% 68% –44 32% 56% –24 34% 45% –11 41% 38% +3
7–10 Feb 2025 More in Common[16] 2,005 21% 57% –36 16% 51% –35
31 Jan3 Feb 2025 More in Common[99] 2,044 20% 53% –33 16% 46% –30
28–29 Jan 2025 Survation[25] 2,010 34% 47% –13 34% 44% –10 33% 41% –8 29% 31% –2 32% 33% –1
24–27 Jan 2025 More in Common[27] 2,009 17% 53% –36 15% 49% –34
17–20 Jan 2025 More in Common[34] 2,016 21% 56% –35 16% 49% –33
12–16 Dec 2024 Survation[105] 2,030 34% 44% –10 36% 41% –5 34% 38% –4 28% 29% –1 28% 33% –5
12–13 Dec 2024 YouGov[152] 2,215 28% 63% –35 24% 67% –43 27% 59% –32
6–10 Dec 2024 More In Common[106] 2,432 20% 56% –36 18% 46% –28
8–11 Nov 2024 More In Common[153] 2,011 21% 47% –26 16% 43% –27 17% 23% –6
8–10 Nov 2024 YouGov[154] 2,099 30% 61% –31 25% 67% –42 26% 59% –33 38% 42% –4 41% 39% +2
2 Nov 2024 Kemi Badenoch is elected leader of the Conservative Party
9–10 Oct 2024 More In Common[155] 2,072 24% 51% –27 15% 52% –36
5–7 Oct 2024 More In Common[156] 2,023[c] 24% 51% –27 15% 53% –38
20–22 Sep 2024 YouGov[157] 2,132 32% 59% –27 24% 67% –43 26% 62% –36 37% 45% –8 40% 42% –2
24–27 Aug 2024 More In Common[158] 2,015 25% 45% –20 15% 57% –42
5–6 Aug 2024 YouGov[159] 2,163 39% 53% –14 23% 70% –47
5–8 Jul 2024 YouGov[160][149] 2,102 47% 46% +1 21% 72% –51 28% 62% –34 45% 37% +8 46% 38% +8
5–6 Jul 2024 Ipsos[161][150] 1,141 40% 34% +6 20% 59% –39 25% 51% –26 29% 28% +1 33% 28% +6

Other polling

[edit]

Hypothetical polling

[edit]

Different Conservative Party leaders: Voting intention and seat projection

[edit]

For the 2024 Conservative Party leadership election, Electoral Calculus conducted a multilevel regression with poststratification (MRP) opinion poll on behalf of Jack Lewy of the Robert Jenrick campaign, asking the general public how they would vote if respectively Kemi Badenoch or Robert Jenrick were elected leader of the Conservatives.

Dates

conducted

Pollster Client Area Sample

size

Hypothetical Conservative leader Lab Con LD SNP Ref Grn Plaid Others Majority / lead
11–15 Oct 2024 Find Out Now/Electoral Calculus (MRP)[162] Jack Lewy / Robert Jenrick GB 6,289 Kemi Badenoch Seats 332 151 63 48 25 4 4 5 Lab 14
Vote share 29% 22% 12% 4% 21% 10% 1% 1% 7
Robert Jenrick Seats 311 178 58 48 24 4 4 5 Hung (Labour 15 short)
Vote share 28% 23% 12% 4% 20% 11% 1% 1% 5

Hypothetical preferred Prime Minister polling

[edit]
Dates
conducted
Pollster Sample
size
Keir Starmer Kemi Badenoch Robert Jenrick None Don't know Lead
30–31 Oct 2024 YouGov[163] 2,234 27% 20% 47% 6% 7
29% 21% 45% 5% 8
18–20 Oct 2024 Savanta[108] 2,135 41% 23% 35% 18
41% 25% 35% 16

Tactical voting scenarios

[edit]

In February 2025, YouGov conducted polling on scenarios where only two parties appear to have a chance of winning a constituency.[164]

Dates
conducted
Pollster Area Sample
size
Lab Con Reform Lib Dems Green Others Don't know Would not vote/refused Lead
Conservative–Reform races
23–24 Feb YouGov GB 2,178 10% 26% 25% 5% 6% 3% 7% 18% Con +1 over Ref
Conservative–Lib Dem races
23–24 Feb YouGov GB 2,178 5% 25% 7% 33% 3% 2% 6% 17% LD +8 over Con
Conservative–Labour races
23–24 Feb YouGov GB 2,178 31% 28% 7% 3% 3% 2% 6% 17% Lab +3 over Con
Labour–Reform races
23–24 Feb YouGov GB 2,178 35% 4% 31% 2% 3% 2% 6% 16% Lab +4 over Ref
Lib Dem–Reform races
23–24 Feb YouGov GB 2,178 5% 4% 29% 36% 3% 2% 6% 15% LD +7 over Ref

See also

[edit]

Notes

[edit]
  1. ^ a b Polling was of GB adults only, but 18 seats were assigned to Northern Irish parties in the reporting of the outcome.
  2. ^ Combined with a 2,000 sample nationally representative survey.
  3. ^ All of the sample was asked about their approval of the Conservative Party. Half of the sample (1,012) was asked about their approval of the Labour Party; half of the sample (1,011) were asked about their approval of the government.

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[edit]
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