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Oshan (marque)

From Wikipedia, the free encyclopedia
Changan Oshan
FormerlyChangan Commercial Vehicles (2010-2017)
Company typeState-owned
IndustryAutomotive
Founded2010
Defunct2024
FateMerged into Changan brand
Headquarters,
China
Area served
Worldwide
ProductsMotor vehicles
Websitehttps://www.oshanauto.com/

Oshan (Chinese: 欧尚; pinyin: Ōushàng) was a passenger car brand under Changan Automobile. It was originally known as the Changan Commercial Vehicles, the division which focuses producing on micro vans and light trucks. The brand was renamed to Changan Oshan in April 2017 which marks it involvement in producing passenger vehicles.[1]

The brand name "Oshan" was inspired by one of the Changan Commercial Vehicles' MPV model Oushang.

In 2024, after Changan Automobile recently announced a brand restructuring plan, Changan ended sales of the Oshan brand and merge the product line and sales channel into Changan brand.[2]

History

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For the first time, the name "Oshan" was used for the minivan model presented in September 2015, which was the original portfolio brand Chana.[3] The inauguration of the new brand was accompanied by the presentation of the minivan Cosmos,[4] in turn Chana Oshan was henceforth named Oshan A600.[5]

In addition to the existing designs, the range was gradually expanded by newer, ground-up models as well as twin designs of more expensive models of the parent Changan within the COS line. In 2019, the first of two SUVs debuted within the "X" model line, Oshan X7,[6] in turn, in 2021 the company presented the avant-garde stylized model Z6[7] while moving away from cheaper, simpler designs. In the meantime, an electric microcar Neo II was produced for a year, which did not gain popularity.

In 2022, in turn, due to the bankruptcy of joint-venture Changan Suzuki, it was decided to continue production of the sedan Suzuki Alivio with Oshana logos as Oshan Qiyue for another year.[8] At the end of 2023, the Changan Group decided to start phasing out the brand, including the remaining 3 models in the range into the parent offer.[9] Ultimately, the Oshan brand was discontinued in early 2024 with the rebranding of the last and newest of the cars to Changan UNI-Z.

Products

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Discontinued models

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Sedan

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SUV

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MPV

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References

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  1. ^ "从此以后再也没有长安商用这个品牌了". www.sohu.com. Retrieved 2023-10-06.
  2. ^ 网易 (2024-03-01). "长安汽车重构旗下品牌:欧尚"隐退",将并入"引力"体系!". www.163.com. Retrieved 2024-04-02.
  3. ^ Feijter, Tycho de (2015-06-09). "Changan Oushang MPV will launch in China in August". CarNewsChina.com. Retrieved 2024-10-05.
  4. ^ "2018广州车展:欧尚科尚预售9.98万起" (in Chinese). Retrieved 2024-09-17.
  5. ^ "售5.29万元 2020款长安欧尚A600上市" (in Chinese). Retrieved 2024-09-17.
  6. ^ "Changan Released Oshan X7 on 2019 Shanghai Auto Show, Positioned a Compact SUV". Retrieved 2024-08-27.
  7. ^ "Changan Oshan Z6 Is A New Chinese SUV With A Triple Screen Dashboard". Retrieved 2024-09-17.
  8. ^ "还是内个味儿 长安欧尚启悦现已到店" (in Chinese). Retrieved 2024-09-17.
  9. ^ "长安欧尚消失了? - OFweek新能源汽车网". nev.ofweek.com. Retrieved 2024-10-05.